Devet dizajnera, intimni showroom u Garment Districtu i revija zasnovana na individualnosti obeležili su septembarski povratak Haute Styles Week-a na Nedelju mode u Njujorku. Ali, dok organizacija već gleda ka 2027. godini, njene ambicije sežu mnogo dalje od poslednjeg izlaska manekena na pistu.
Na njujorškoj Nedelji mode nema manjka mode na pistama. Ono što je teže pronaći jeste ono što dolazi nakon toga.
Za Haute Styles Week, upravo je to pitanje oblikovalo njihov dvodnevni septembarski program na Menhetnu, gde su se nezavisni dizajneri, novi kreativci, mediji i talenti iz emisije Project Runway okupili kroz dva potpuno različita iskustva: jedno posvećeno modnom biznisu, a drugo njegovom spektaklu.
Haute Styles je predstavljen u magazinima Grazia, Harper’s Bazaar i ELLE zahvaljujući svojim revijama u Njujorku, a uskoro i u Parizu (3. oktobra), kao i tokom Miami Swim Week-a.
Program, održan 11. i 12. septembra, započeo je u intimnom showroomu u njujorškom Garment Districtu, a zatim se preselio u Bryant Park Loft na reviju pod nazivom No Carbon Copies, odnosno Bez kopija, na kojoj je predstavljeno devet dizajnera i proslavljena kreativna individualnost.
Naziv je bio više od same teme. Bio je to svojevrsni manifest.
Devet dizajnera. Bez kopija.
Dana 12. septembra, Haute Styles Week okupio je couture, večernju modu, ready-to-wear, donji veš i resort modu pod jednim krovom, bez zahteva da se dizajneri uklope u jedinstvenu estetiku.
Reviju je otvorio Dani „Boots“ Bennett iz brenda moonhAg, učesnik 22. sezone emisije Project Runway. Nakon njega predstavili su se i iFashion SD, iDo Designs by Eva, Kaciano Atelier, Motoya Kouture, Amor Kouture, Karlene Designs i Saint D.Love. Reviju je zatvorio LRE, čiji je osnivač Toyin Latour.
Devet dizajnera. Devet individualnih perspektiva. Jedna pista.
„No Carbon Copies predstavlja upravo ono za šta želimo da se Haute Styles Week zalaže“, rekao je Dimitry Walker, izvršni direktor Haute Styles Week Inc. „Naši dizajneri ne moraju da izgledaju isto, da stvaraju na isti način niti da grade svoje poslovanje po istom modelu. Njihova individualnost je njihova vrednost.“
To je stav koji je sve relevantniji u industriji u kojoj se trendovi mogu proširiti širom sveta za samo nekoliko sati. Na Haute Styles Week-u, naglasak je bio na različitosti, a ne na imitaciji.
Pre piste dolazi biznis
Dan ranije, 11. septembra, HSW je potpuno uklonio reflektore piste.
Njihov showroom na Menhetnu, u Garment Districtu, pružio je dizajnerima priliku da svoje kreacije predstave u sporijem i neposrednijem formatu, da upoznaju predstavnike medija i istraže mogućnosti saradnje sa kupcima, maloprodajom i komercijalnim partnerima, dok su istovremeno razgovarali o pričama i poslovanju koje stoji iza njihovih kolekcija.
„Showroom nam omogućava da na trenutak sklonimo svetla piste i fokusiramo se na biznis“, rekao je Walker. „Ko je dizajner? Ko je njegov kupac? Šta njegovu kolekciju čini komercijalno održivom? Gde taj brend može da ode dalje?“
Iza scene, Maddy, vlasnica Beauty by Maddy i HSW direktorka za glamur, vodila je beauty tim kroz pripremu modela, promene dizajnera i završne pozive pred izlazak na pistu. Ebony Gaskins takođe podržava narednu fazu razvoja HSW-a kroz privremenu ulogu direktorke za sponzorstva i partnerstva.
Šta dolazi nakon Nedelje mode?
Upravo bi ovo pitanje moglo da definiše sledeće poglavlje Haute Styles Week-a.
Pod Walkerovim vođstvom kao izvršnog direktora, organizacija proširuje svoj fokus sa same produkcije modnih događaja na razvoj dizajnera i modela, edukaciju, medijske prilike, odnose sa maloprodajom i kupcima, strateška partnerstva i celogodišnje programe.
Edukacija će postati važan deo te strategije kroz Haute Styles Academy, koja je osnovana sa ciljem da modnim kreativcima pruži poslovno znanje, profesionalni razvoj i pripremu za industriju koja im je potrebna i nakon što se reflektori ugase.
HSW će se vratiti na New York Fashion Week u februaru 2027. godine, nastavljajući i showroom i revijski program. Međutim, njegova šira vizija više nije zasnovana na jednoj večeri, jednoj sezoni ili jednoj kolekciji.
Septembar je ponudio uvid u tu budućnost: showroom je stvorio prostor za razgovor i komercijalne prilike; pista je donela vidljivost; a sledeći izazov je pretvoriti i jedno i drugo u dugoročan uspeh.
Ili, kako je Dimitry Walker rekao:
„Pista nikada ne bi trebalo da bude ciljna linija. Za nas je ona početak.“
English here:
No Carbon Copies: Project Runway’s Dani Boots Opens Haute Styles Week at NYFW – Nine Designers, One Runway
Nine designers, an intimate Garment District showroom and a runway built around individuality defined Haute Styles Week’s September return to New York Fashion Week. But as the organization looks toward 2027, its ambitions extend well beyond the final walk.
There is no shortage of fashion on a New York Fashion Week runway. What can be harder to find is what happens after it.
For Haute Styles Week, that question shaped its two-day September program in Manhattan, where independent designers, emerging creatives, media and Project Runway talent came together across two distinctly different experiences: one centered on the business of fashion, the other on its spectacle.
Haute Styles has been featured in Grazia Magazine, Harper’s Bazaar and ELLE for its runway shows in New York, soon to be Paris (Oct 3), as well as Miami Swim Week.
The show, held September 11 and 12, began inside an intimate Garment District showroom before moving to Bryant Park Loft for No Carbon Copies, a nine-designer runway presentation celebrating creative individuality.
The title was more than a theme. It was a declaration.
Nine Designers. No Carbon Copies.
On September 12, Haute Styles Week brought couture, eveningwear, ready-to-wear, lingerie and resort fashion together under one roof without asking its designers to conform to a singular aesthetic.
Project Runway Season 22 designer Dani “Boots” Bennett of moonhAg opened the presentation, followed by iFashion SD, iDo Designs by Eva, Kaciano Atelier, Motoya Kouture, Amor Kouture, Karlene Designs and Saint D.Love. Toyin Latour’s LRE closed the evening.
Nine designers. Nine individual perspectives. One runway.
“No Carbon Copies represents exactly what we want Haute Styles Week to stand for,” said Dimitry Walker, CEO of Haute Styles Week Inc. “Our designers do not need to look alike, create alike or build their businesses alike. Their individuality is the value.”
It is an increasingly relevant sentiment in an industry where trends can travel globally within hours. At Haute Styles Week, distinction not replication was positioned as the point.
Before the Runway Comes the Business
A day earlier, HSW stripped away the runway lights altogether.
Its September 11 showroom in Manhattan’s Garment District gave participating designers an opportunity to present their garments at a slower pace, meet media and explore buyer, retail and commercial opportunities while discussing the stories and businesses behind their collections.
“The showroom allows us to take the runway lights away for a moment and focus on the business,” Walker said. “Who is the designer? Who is their customer? What makes their collection commercially viable? Where can that brand go next?”
Behind the scenes, Maddy, owner of Beauty by Maddy and HSW Director of Glam, led the beauty operation through model preparation, designer transitions and final runway calls. Ebony Gaskins is also supporting HSW’s next phase in an interim Sponsorship & Partnerships role.
What Comes After Fashion Week?
That question may ultimately define Haute Styles Week’s next chapter.
Under Walker’s leadership as CEO, the organization is expanding its focus beyond producing fashion experiences to include designer and model development, education, media opportunities, retail and buyer relationships, strategic partnerships and year-round programming.
Education will become part of that strategy through Haute Styles Academy, created to support fashion creatives with the business knowledge, professional development and industry preparation required beyond the runway.
HSW will return to New York Fashion Week in February 2027, continuing both its showroom and runway programming. But its larger vision is no longer built around a single night, season or collection.
September offered a preview: the showroom created conversation and commercial opportunity; the runway created visibility; and the next challenge is turning both into longevity.
Or, as Dimitry Walker put it:
“The runway should never be the finish line. For us, it is the introduction.”
Team credits:
PR: Paris Runway Official @parisrunwayofficial
Writer/Journalist: Brit Olivia @onceuponatimebrit
Show: @hautestylesweek
Photographer: Gabriela Candela @elladelarte
Featured Models:
Olivia Gear @Oliviagearr
Lucie G @luc1e.guman0va/
Susanne – @susanneschroedter
Josie – @restlessjosie/
Sabrina – @sabrinna_esme
Sarah Gross – @sarahkimfinance
Day Sha @dayj.doll
Taiana @xtaianamartinsx
Aiyanna – @aiyannarose_official
