Novi put svile

Južnoazijsko zanatstvo dugo se povezivalo sa tradicijom, ceremonijama i odevanjem za posebne kulturne prilike. „Novi put svile“ donosi novo viđenje te priče kroz savremeni editorial pristup, gde se nasleđeni tekstili, nakit i umetnička izrada prirodno uklapaju u svet globalne luksuzne mode.

U produkciji Paris Runway Official, ovaj modni editorial istražuje spoj kultura kroz moderno stilizovanje koje povezuje južnoazijsko zanatstvo sa evropskim krojevima, couture aksesoarima i savremenim siluetama.

Predstavljajući nezavisne dizajnere, nove kreativce i brendove koje vode žene, priča slavi modu bez granica – svet u kojem sari pripada crvenom tepihu, a indijsko zanatstvo prevazilazi okvire tradicije i postaje deo savremenog luksuza.

Manyavar & Mykaa Jewellery

Moderna kraljevska elegancija

Manyavar i Mohey UK otvaraju editorial savremenim južnoazijskim glamourom. Smaragdno zelena bluza uparena sa bogato vezenom lehengom u boji slonovače donosi filmsku eleganciju, dok lepršavi drapirani detalji i raskošne teksture stvaraju siluetu modernog luksuza. Muška moda nastavlja priču kroz precizno krojene komade u nijansama slonovače, slojevito stilizovane sa sofisticiranim vezom — prefinjeno, minimalistički i estetski potpuno prilagođeno globalnoj modnoj sceni.

Druga priča inspirisana venčanjima uvodi duboke nijanse crvene, detalje u antik zlatnoj boji i večernje krojenje u tonovima ponoći, stvarajući osećaj raskoši savremenog „destination“ odevanja.

Uključivanje brenda Mykaa Jewellery dodaje još jedan sloj narativa. Kao savremeni indijski brend nakita, Mykaa predstavlja široku kolekciju luksuznog ručno izrađenog srebra, definisanog overenom zanatskom izradom i ukrašenog dragim i poludragim kamenjem. Svaki komad spaja umetničku indijsku tradiciju sa modernom, nosivom sofisticiranošću — nakit koji prevazilazi priliku i geografiju. Zajedno, ovi autfiti pokazuju kako južnoazijska svečana moda može da izađe iz okvira tradicije i postane deo šireg globalnog razgovora o luksuznoj modi.

Priča se razvija u mlađi, izrazito savremeniji pristup indijskoj modi, gde vezeni krojevi, fluidne siluete i eksperimentalno stilizovanje stvaraju hrabru, modernu narativnu celinu. Bogate crvene nijanse i prigušeni neutralni tonovi slojevito se kombinuju sa ručno izrađenim teksturama, statement nakitom brenda Mykaa Jewellery i savremenim „facelet“ komadima brenda Stree Jewels by Surbhi, spajajući tradicionalnu umetnost sa jasno izraženim globalnim izrazom.

Stilizovan kroz moderni editorial pristup, aksesoari unose svežu, mladalačku energiju u editorijal, redefinišući indijsko zanatstvo kroz jezik savremenog luksuza. Rezultat je vizuelno snažan dijalog između nasleđa i trend kulture, koji ističe prirodnu relevantnost južnoazijskog dizajna na globalnoj modnoj sceni.

Bhai Bhai Clothing

Reinterpretacija nasleđene muške mode

Bhai Bhai Clothing predstavlja južnoazijsku mušku modu kroz savremeni, međunarodni modni okvir. Struktuirani sakoi, vezeni kurti i precizno krojena večernja garderoba stilizovani su kao moderna luksuzna moda, a ne kao odevni komadi vezani isključivo za posebne prilike.

Od venčanih estetika inspirisanih Mediteranom do večernjih gala kombinacija u tamnoplavim tonovima, kolekcija pokazuje svestranost indijskog zanatstva unutar globalne muške modne kulture.

Nangai Boutique & Harvey’s Fashion House

Sari izvan tradicije

Jedan od najupečatljivijih trenutaka editorijala dolazi kroz reinterpretaciju svilene sari haljine, koju Nangai Boutique pretvara u avangardnu red carpet modu. Slaveći umetnost južnoindijskih tkačkih tradicija, svaka čista svilena sari haljina ručno je tkana, što čini svaki komad jedinstvenim po teksturi, detaljima i zanatskoj izradi. Reinterpretirane kroz savremeni editorial pristup, ove nasleđene tkanine transformišu se u skulpturalne, visokomodne statement komade koji spajaju bezvremensku tradiciju i moderni luksuz.

Dramatična ljubičasta drapirana kombinacija stilizovana sa skulpturalnim zlatnim korsetom brenda Wetarty stvara couture-inspirisanu siluetu, dok maroon sari uparen sa strukturiranim lateks topom brenda Thirataf pretvara tradicionalno drapiranje u futuristički večernji izgled.

Statement aksesoari i nakit brenda Harvey’s Fashion House podižu ove kombinacije na nivo filmskog editorijala. Poznat po smeloj, glamuroznoj estetici i detaljno ukrašenim dizajnima, brend unosi dozu dramatike, ženstvenosti i savremenog luksuza u priču, savršeno dopunjujući spoj nasleđenog zanatstva i modernog stilizovanja.

Vinca Schiffmann & Jana Katrina Millinery

Istok susreće Zapad

Evropsko krojenje se susreće sa južnoazijskim stilizovanjem kroz strukturirane sakoe, drapirane tekstile i couture milineriju. Francuska dizajnerka Vinca Schiffmann unosi prefinjenu parisku estetiku u editorijal, sa oštro krojenim siluetama i savremenim couture detaljima koji stvaraju snažan dijalog između evropske modne izrade i južnoazijskog tekstilnog nasleđa.

Bluza u nežnoj „blush“ nijansi uparena sa indijskom lehengom stvara razigran, editorialni kontrast, dok skulpturalni šeširi brenda Jana Katrina Millinery uvode dozu teatralne elegancije.

Još jedan izgled kombinuje smeli, futuristički bolero sako dizajnerke Vinca Schiffmann sa jedinstveno drapiranom svilenom saree kreacijom brenda Nangai Boutique, upotpunjenom upečatljivim nakitom za lice brenda Stree Jewels by Surbhi i razigranom torbicom i narukvicom u obliku karmina brenda Harvey’s Fashion House. Ovaj izgled oslikava besprekornu razmenu kultura, zanatstva i savremenih modnih uticaja — mesto gde se tradicionalni tekstili susreću sa futurističkim evropskim krojenjem i modernim dizajnom aksesoara.

Završna priča istražuje transformativnu ulogu aksesoara u savremenom stilizovanju, kroz upečatljivu ogrlicu i couture lehenga suknju sa bogatim vezom, koja donosi teksturalne detalje inspirisane patchwork tehnikom, metalik zari elemente i snažne uticaje indijskog zanatstva brenda Harvey’s Fashion House.

Posmatrane kroz prizmu modernog luksuza, tradicionalne siluete dobijaju novo značenje — slojeviti nakit, raskošne teksture i razigrani savremeni detalji stvaraju ravnotežu između sofisticiranosti couture editorijala i energije street style estetike karakteristične za Nedelje mode.

Izvan tradicije

„Novi put svile“ je, pre svega, proslava zanatstva u evoluciji — oda nasleđu koje se slobodno kreće kroz granice, kulture i savremene modne prostore, zadržavajući svoju autentičnost.

Svilena saree može pripadati Kanu. Nehru sako može pripadati Nedelji mode u Parizu. Južnoazijsko zanatstvo može pripadati svuda.

Beauty segment editorijala dodatno je oblikovan zahvaljujući hair & makeup kreativnom vođstvu studija Glow by Elena Dragomir, dok su ručno izrađene scenografije studija Fifi Anicah’s Artistic Backdrop Studio doprinele slikarskoj, modno avangardnoj vizuelnoj naraciji editorijala.

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English here:

South Asian Craftsmanship Without Borders

South Asian craftsmanship has long been associated with tradition, ceremony and cultural occasion dressing. The New Silk Route reimagines that narrative through a contemporary editorial lens — where heritage textiles, jewellery and artisanal craftsmanship move effortlessly into the language of global luxury fashion.

Produced by Paris Runway Official, the editorial explores cultural fusion through fashion-forward styling, blending South Asian craftsmanship with European tailoring, couture accessories and modern silhouettes. Featuring independent designers, emerging creatives and women-led brands, the story celebrates fashion without borders where a saree belongs on the red carpet and Indian craftsmanship exists far beyond tradition.

Manyavar & Mykaa Jewellery

Modern Royalty

Manyavar & Mohey UK opens the editorial with contemporary South Asian glamour. An emerald blouse paired with an embroidered ivory lehenga brings cinematic elegance, while fluid draping and rich textures create a modern luxury silhouette. Menswear follows in sharply tailored ivory layered with intricate embroidery — refined, minimal and globally relevant.

A second bridal-inspired story introduces deep crimson tones, antique gold detailing and midnight tailoring, capturing the opulence of contemporary destination dressing.

The inclusion of Mykaa Jewellery adds another layer of narrative. As a contemporary Indian jewellery brand, Mykaa presents a wide collection of luxury handcrafted silver, defined by hallmarked craftsmanship and adorned with precious and semi-precious stones. Each piece bridges artisanal Indian design with wearable modern sophistication, jewellery that transcends occasion and geography. Together, these looks demonstrate how South Asian occasionwear can move beyond tradition and become part of the wider global luxury fashion conversation.

The story evolves into a younger, more directional take on Indian fashion, where embroidered tailoring, fluid silhouettes and experimental styling create a bold contemporary narrative. Rich reds and muted neutrals are layered with handcrafted textures, statement jewellery by Mykaa and modern facelets by Stree Jewels by Surbhi merging traditional artistry with a distinctly global edge.

Styled through a modern editorial lens, the accessories bring a fresh, youthful energy to the shoot, reframing Indian craftsmanship within the language of contemporary luxury. The result is a visually striking dialogue between heritage and trend culture, highlighting the effortless relevance of South Asian design on the global fashion stage.

Bhai Bhai Clothing

Heritage Menswear Reimagined

Bhai Bhai Clothing presents South Asian menswear through a contemporary international lens. Structured jackets, embroidered kurtas and sharply tailored eveningwear are styled as modern luxury fashion rather than occasion-specific dressing.

From Mediterranean-inspired wedding aesthetics to navy-toned gala eveningwear, the collection demonstrates the versatility of Indian craftsmanship within global menswear culture.

Nangai Boutique & Harvey’s Fashion

Sarees Beyond Tradition

One of the editorial’s most striking moments comes through the reinvention of the silk saree by Nangai Boutique as avant-garde red-carpet fashion. Celebrating the artistry of South Indian weaving traditions, each pure silk saree is individually handwoven, making every piece unique in texture, detail and craftsmanship. Reimagined through a contemporary editorial lens, these heritage textiles are transformed into sculptural, high-fashion statements that bridge timeless tradition with modern luxury. 

A dramatic violet drape styled with a sculptural gold corset by Wetarty creates a couture-inspired silhouette, while a maroon saree paired with a structured latex top by Thirataf  transforms traditional draping into futuristic eveningwear. Statement accessories and jewellery by Harvey’s Fashion House elevate the looks into cinematic editorial territory. Known for its bold, high-glamour aesthetic and intricately embellished designs, the brand brings a sense of drama, femininity and contemporary luxury to the story, seamlessly complementing the fusion of heritage craftsmanship and modern styling. 

Vinca Schiffmann & Jana Katrina Millinery

East Meets West

European tailoring meets South Asian styling through structured jackets, draped textiles and couture millinery. French designer Vinca Schiffmann brings a refined Parisian sensibility to the editorial, with sharply tailored silhouettes and contemporary couture detailing that create a striking dialogue between European fashion craftsmanship and South Asian heritage textiles. A blush-toned top layered with an indian lehenga creates a playful editorial contrast, while sculptural hats by Jana Katrina Millinery introduce theatrical elegance.

Another look layers Vinca Schiffmann’s bold, futuristic bolero jacket over a uniquely draped Nangai Boutique silk saree, styled with statement face jewellery by Stree Jewels by Surbhi and a playful lipstick-shaped purse and bracelet by Harvey’s Fashion House. The look captures a seamless exchange of cultures, craftsmanship and contemporary fashion influences, where heritage textiles meet futuristic European tailoring and modern accessory design. 

The final story explores the transformative role of accessories in contemporary styling, with a statement neckpiece and an embroidered couture lehenga skirt featuring artisanal patchwork-inspired textile work, metallic zari detailing and rich Indian craft influences by Harvey’s Fashion House. Reframing traditional silhouettes through a modern luxury lens, layered jewellery, rich textures and playful contemporary details balance the sophistication of couture editorial with the energy of Fashion Week street style. 

Beyond Tradition

The New Silk Route is ultimately a celebration of craftsmanship in evolution honouring heritage while allowing it to move freely across borders, cultures and contemporary fashion spaces.

A silk saree can belong at Cannes.
A Nehru jacket can belong at Paris Fashion Week.
South Asian craftsmanship can belong everywhere.

Hair and makeup direction by Glow by Elena Dragomir, alongside handcrafted stunning backdrops by Fifi Anicah’s Artistic Backdrop Studio enhanced the editorial’s painterly and fashion-forward visual narrative.

CREDITS

Producers: @Parisrunwayofficial  and Sangeetha Menon

Media Team: 

• Aravind Mohan @aravind._.mohan 
• Victor Michael @v.b_visuals 
• Assisted by Jigisha Bagdekar @jigisha_bagdekar

Designers:

• Manyavar Mohey UK @manyavarmoheyuk 
• Bhai-Bhai  @bhaibhai.clothing 
• Nangai Boutique @nangai.boutiquebynanb 
• Vinca Schiffmann @vincaschiffmann 
• Thirataf @thirataf 
• Wet Arty @wetarty 

Jewellery & Accessories: 

• Mykaa Jewels @mykaa_uk 
• Harvey’s Fashion @harveysfashion 
• Stree Jewels by Surbhi @streejewelsbysurbhi 
• Jana Katrina Millinery @janakatrinamillinery 

Stylists: 

• Anusha Rengharajan @anew_finesse 
• Priya Srinivasan @psdi_va 
• Sinchna Prashanth @sinchna.design 

Makeup and Hair

• Team Lead: Elena Dragomir @glow_by_elenadragomir
• Makeup Artist
  1. Mariia Magdau @mariia.magdau
  2. Petra @Peta.Nela24
• Hairstylists
  1. Maria Gabriela @maria.gabrie.ela
  2. JVK @July.u

Models: 

• Ranjit Menon @ranjitmenon_official 
• Xenye @xenye 
• Charles Henry @_charles_henry
• Jayne @j.ayne1 
• Finkey Duffett @finlxy14 from @flowmodelslondon 
• Gina Aspinall-Martin @genaaspinall_martin 
• Tianna Gardiner @tiannagard_ 
• Megan Stewart megxnrebecca 
• Fifi Anicah @fifi.anicah 
• Saba Ware @saba_ware 

Studio: 

Flash Studio London @flash.studios.london 

Backdrop: 

Artistic Backdrop Studio @artisticbackdrops__