Alexa Dellanos: Summer Skin

U digitalnoj eri u kojoj društvene mreže oblikuju karijere i kreativnost, retko ko uspeva da ostane autentičan dok gradi svoj brend – ali Alexa Dellanos to uspeva izvanredno. Kao influenserka i kreatorka sadržaja, ona je svoj hobi pretvorila u globalnu platformu. U intervjuu otkriva nam svoj put kroz svet lepote, autentičnosti, ljubavi i preduzetništva, pokazujući kako uspeva da balansira javni život, čuva mentalno zdravlje i kreira sadržaj koji inspiriše hiljade žena širom sveta.

Kada ste shvatili da društvene mreže mogu postati više od kreativnog hobija?

Kreiranje sadržaja i društvene mreže bile su mi strast još od malih nogu. Oduvek su me fascinirale fotografija i deljenje saveta o šminkanju i nezi kože online. Ono što je počelo kao hobi, promenilo se kada sam shvatila koliko ljudi se povezuje sa mnom i kada su brendovi počeli da me kontaktiraju. Tada sam shvatila da ovo može postati ne samo karijera, već i platforma za pripovedanje priča i istinsku povezanost s ljudima.

Odrasli ste sa poznatom majkom koja ima uspešnu novinarsku karijeru, ali ste stvorili sopstveni identitet. Koliko vam je bilo važno da izgradite sopstvenu stazu van porodičnog svetla reflektora?

To mi je bilo izuzetno važno. Duboko poštujem svoju majku. Njena radna etika, elegancija i ljudskost su ono što najviše volim kod nje i njene karijere. Za mene je ona večna lepota, iznutra i spolja, koja je posvetila život Bogu, porodici i pomaganju drugima. Dok sam razvijala sopstveni put i identitet, trudila sam se da u sebi oslikam kvalitete koje u njoj najviše cenim, stvarajući balans između nezavisnosti i inspiracije.

Bili ste otvoreni u vezi sa svojim putovanjem u svetu lepote — od estetskih zahvata do kasnijeg povratka prirodnijem izgledu. Šta vas je inspirisalo da tu ranjivost podelite sa publikom?

Verujem da autentičnost stvara najjače veze. Ako moja priča može pomoći makar jednoj osobi da se oseća manje usamljeno ili samouverenije u svojim odlukama, onda vredi. Povratak prirodnom izgledu bio je način da se vratim svom pravom „ja“, i to je bila najbolja odluka koju sam donela. Sada se osećam sigurnije i prijatnije nego ikada pre.

Javni život donosi i moć i kritiku. Kako čuvate mentalno zdravlje dok imate tako vidljivo online prisustvo?

Naučila sam da postavljam granice i oslonim se na veru i porodicu. Setiti se da su društvene mreže samo „highlight reel“ pomaže mi da ostanem prizemljena, dok mi vernost Bogu daje centriranost i mir.

Vaš sadržaj besprekorno spaja modu, lepotu, putovanja i lifestyle. Odakle crpite inspiraciju za svoj estetski izraz i kako održavate balans između vremenske i moderne estetike?

Najviše me inspirišu putovanja—otkrivanje novih kultura, umetnosti i arhitekture stalno pokreće nove ideje. Takođe volim vintage editorijale i modnu istoriju, koje reinterpretiram na moderan način. U poslednje vreme delim i delove svog ljubavnog života, što je otvorilo novu povezanost sa ženama koje, poput mene, cene romantiku i čekanje pravog partnera. Prava ljubav je dar, i volim da inspirišem žene da nikada ne odustanu od svojih snova.

TikTok je postao značajan deo vašeg digitalnog prisustva — ne samo kroz kurirane objave, već i putem livestreamova. Kako je ta platforma promenila način na koji stvarate i komunicirate sa zajednicom?

TikTok je transformisao način na koji se povezujem s ljudima. Livestreamovi, posebno, omogućavaju ličnu i interaktivnu vezu. Izgradila sam jaku zajednicu sastavljenu od žena, gde možemo slobodno razgovarati o svemu, od beauty saveta do vere i mentalnog zdravlja. To je postalo sigurno mesto gde se podržavamo međusobno.

Kreiranje sadržaja se brzo menja, posebno sa TikTok-om i YouTube-om. Kako vidite budućnost digitalnog pripovedanja?

Vidim budućnost u smeru dubine i autentičnosti. Kratki sadržaji će uvek imati mesto, ali publika sve više želi dublje priče i sadržaj s težinom. Zato počinjem da istražujem snimanje svega — to je kreativni izlaz koji istinski volim, a uživanje u procesu ga čini još značajnijim.

Kada vam brendovi pristupaju, na osnovu čega odlučujete da partnerstvo odgovara vašim vrednostima i estetici?

Autentičnost je sve. Saradnju prihvatam samo s brendovima koje zaista volim i koji prirodno dopunjuju moj lifestyle. U ovom trenutku, moj fokus je i na razvijanju sopstvenog brenda, što čini usklađenost još važnijom.

Gledajući unapred, govorili ste o želji da pokrenete sopstvene biznise i istražite dugometražni sadržaj i filmsku produkciju. Kako se ti ciljevi uklapaju u vašu viziju sledećeg poglavlja karijere?

Vidim sebe šire nego samo na društvenim mrežama. Preduzetništvo me uzbuđuje jer mi omogućava da izgradim nešto trajno i značajno, dok dugometražni sadržaj pruža novi način pripovedanja priča koje inspirišu. Obe stvari deluju kao prirodni naredni koraci u korišćenju kreativnosti na većoj skali.

Često naglašavate eleganciju i promišljen život u svom sadržaju. Šta želite da vaša publika oseća kada vidi vaše objave i livestreamove?

Nadam se da će se osećati inspirisano, uzdignuto i smireno. Moj cilj je da delim osećaj elegancije, nežnosti i promišljenog življenja. Ako neko napusti moju stranicu s obnovljenim osećajem lepote u svakodnevnom životu, tada sam svoj posao dobro obavila.

English here:

At what moment did you realize that social media could become more than a creative outlet and actually transform into a full-time career?

Content creation and social media have been passions of mine since I was very young. I was always fascinated by photography and loved sharing makeup and skincare tips online. What began as a hobby shifted when I realized how many people connected with me and when brands started reaching out. That was the moment I understood this could become not only a career, but also a platform for storytelling and genuine connection.

You grew up with a well-known mother in journalism, yet you’ve built a distinct identity of your own. How important has it been for you to carve your own path outside of your family’s spotlight?

It’s been incredibly important. I admire my mom deeply. Her work ethic, elegance, and humanity are what I love most about her career. To me, she is a timeless beauty inside and out, who has dedicated her life to God, family, and helping others. While I’ve developed my own path and identity, I’ve also tried to embody the qualities I admire in her, creating a balance of independence and inspiration.

You’ve been transparent about your beauty journey—from cosmetic enhancements to later reversing some of them. What inspired you to share that vulnerability so openly with your audience?

I believe authenticity creates the strongest connections. If sharing my journey helps even one person feel less alone or more empowered in their choices, then it’s worth it. Reversing procedures was about returning to my authentic self, and it’s the best decision I’ve ever made. I feel more confident and comfortable than I ever have before.

Being in the public eye brings both empowerment and scrutiny. How do you protect your mental health while maintaining such a visible online presence?

I’ve learned to set boundaries and to lean on my faith and family. Remembering that social media is just a highlight reel helps me stay grounded, while keeping God as my priority keeps me centered above all else.

Your content seamlessly blends fashion, beauty, travel, and lifestyle. Where do you draw inspiration for your aesthetic, and how do you keep it feeling timeless yet modern?

Travel inspires me most, discovering new cultures, art, and architecture constantly sparks fresh ideas. I also love vintage editorials and fashion history, which I reinterpret with a modern touch. More recently, I’ve begun sharing glimpses of my relationship and the journey of falling in love. That has opened a new connection with women who, like me, cherish romance and value waiting for the right person. Real love is such a gift, and I love inspiring women never to give up on their dreams.

TikTok has become a major part of your digital presence—not only through curated posts but also through livestreams where you connect with your audience in real time. How has that platform changed the way you create and engage with your community?

TikTok has transformed the way I connect with people. Livestreams, especially, create a more personal and interactive bond. I’ve built a strong all-female community where women can speak freely about everything from beauty tips to faith and mental health. It’s become a safe space where we uplift each other.

Content creation is evolving quickly, especially with TikTok and YouTube reshaping how people consume media. Where do you see the future of digital storytelling headed?

I see the future leaning toward depth and authenticity. While short-form content will always have a place, audiences are craving more long-form storytelling and substance. That’s why I’m beginning to explore filming everything, it’s a creative outlet I truly love, and enjoying the process makes it even more meaningful.

When brands approach you, what makes you decide that a partnership feels aligned with your values and your aesthetic?

Authenticity is everything. I only partner with brands I genuinely love and that feel like a natural extension of my lifestyle. At this stage, my main focus is also on developing a brand of my own, which makes alignment more important than ever.

Looking ahead, you’ve spoken about wanting to pursue your own business ventures and even explore longer-form content and filmmaking. How do these goals fit into your vision for the next chapter of your career?

I see myself expanding well beyond social media. Entrepreneurship excites me because it allows me to build something lasting and meaningful, while sharing longer form of content gives me another way to tell stories that inspire. Both feel like natural next steps in using my creativity on a larger scale.

You often emphasize elegance and intentional living in your content. What do you hope your audience feels when they see your posts and livestreams?

I hope they feel inspired, uplifted, and at peace. My goal is always to share a sense of elegance, softness, and intentional living. If someone leaves my page with a renewed appreciation for beauty in their everyday life, then I’ve done my job.

Team:

Photographer: Stefan Imielski  www.stefan-imielski.com @imielski
Model: Alexa Dellanos @alexadellanos
Hair: Maria Maheridou  @martzori_hairartist_mykonos
Make-up: Souzana Topogianny @souzanaki_princess