Šešir ravnog oboda, Yestadt Millinery – zahvaljujući Albright Fashion Library
Minđuše, narukvica, prsten – sve, MARLI New York
Od samog osnivanja, brend MARLI New York dosledno odbacuje logiku instant prepoznatljivosti i umesto toga gradi sopstveni jezik — vizuelni, materijalni i emotivni. Njegova osnivačica, Maral Artinian, potiče iz porodice sa dugom zlatarskom tradicijom, ali njeno razumevanje dizajna ne proizilazi iz nasleđa kao gotove formule. Naprotiv, oblikovano je promišljenim posmatranjem savremenog sveta, iskustvom u komunikacijama i dubokim razumevanjem načina na koji žene danas pristupaju luksuzu.
U razgovoru koji sledi, Artinian precizno i bez afektacije govori o ulozi emocije u kreativnom procesu, o odgovornosti forme, o značaju zanatske tačnosti i o tome kako se lične priče klijenata pretaču u tihu, ali trajnu simboliku predmeta. Njena pozicija nije strogo kreativna, niti isključivo strateška — nalazi se tačno između. U toj zoni pažljivo održavane ravnoteže između strukture, narativa i funkcionalnosti, nastaje prepoznatljiv MARLI potpis: suzdržan, ali nedvosmislen.
Minđuše, ogrlica, prsten – sve, MARLI New York
Kako ste uspeli da izgradite globalnu zajednicu, a da pritom ostanete verni suštini svog brenda?
Maral Artinian: Sklonost ka upečatljivom dizajnu i čistom zanatstvu prevazilazi granice, odražavajući univerzalno poštovanje prema umetnosti i nameri. Upravo te osobine pozivaju svakog pojedinca da se poveže sa kreacijama koje deluju lično i značajno. Ta promišljena veza tiho podstiče postojani rast globalne zajednice brenda MARLI.
U svom kreativnom procesu, da li sebe doživljavate više kao pripovedača, arhitektu ili alhemičara? Kako to oblikuje način na koji nastaju vaše kolekcije?
Maral Artinian: Volim da mislim o sebi kao o pripovedaču — nežno uplićem emocije i značenje u svaki dizajn. Istovremeno, tu je i pažljivo, gotovo arhitektonsko razmatranje načina na koji se svi elementi spajaju, stvarajući sklad i ravnotežu. A zatim postoji i doza magije, nešto alhemijsko, što pretvara ideje i materijale u nešto zaista posebno. Upravo ta kombinacija oživljava kolekcije brenda Marli i omogućava svakome da pronađe sopstvenu priču u njima.
Minđuše, ogrlica, narukvica, prsten – sve, MARLI New York
Šta je bila vaša najneobičnija inspiracija tokom više od deset godina postojanja brenda — nešto što vas je oblikovalo na način koji niste mogli da predvidite?
Maral Artinian: Jedan od najneočekivanijih izvora inspiracije tokom protekle decenije bile su lične priče koje su mi naši klijenti delili — njihovi životni prelomni trenuci, uspomene i značajna uloga koju naše kreacije imaju u njihovim životima. Te iskrene veze pokazale su mi da Marli nije samo ukras; on postaje čuvar ličnih priča i dragocenih trenutaka. To saznanje redefinisalo je svrhu brenda, učvrstivši ga u autentičnim ljudskim iskustvima i produbivši emocionalnu povezanost sa svakim ko ga nosi.
Kako stvarate dizajn koji je istovremeno prikladan za svakodnevno nošenje, a ostaje dragocen tokom čitavog života?
Maral Artinian: Kreiramo s jasnom namerom — da svaki komad bude dovoljno svestran za svakodnevnu upotrebu, ali i izrađen tako da traje. Primenjujući najviše standarde zanatske izrade, stvaramo trajne simbole koji nose lični značaj kroz ceo život.
Minđuše, prsten – sve, MARLI New York
Arhitektura i nakit zajedno slave formu i strukturu. Koji vas arhitektonski elementi inspirišu i kako oni oblikuju vaš dizajnerski pristup?
Maral Artinian: Dizajnerski jezik prevazilazi reči — to je način da se emocije izraze kroz formu i strukturu. Inspirisana čistom geometrijom i smelom inženjerskom logikom Njujorka, u svom radu u MARLI-ju težim balansu između snage i jednostavnosti, stvarajući dizajn koji je definisan jasnoćom forme i bezvremenskom izradom.
Tim:
Talent, CEO i kreativna direktorka brenda @marli – Maral Artinian @maralartinian
Fotograf – ALIKHAN @alikhan_photography
Umetnički direktor – Radik Ayzharikov @radik_aijarikov
Stilista – Julia Golden @juliaisgolden
Šminker – Vincent Oquendo @vincentoquendo
Frizer – Linh Nguyen @linhhair
Producent – Zahra Osman
Asistent producenta – Rafe Masters
Asistent stiliste – Dakota Walters
Asistent produkcije – Michael Tzelios
English here:
Maral Artinian: Elegance, With An Edge
Flat Top Hat, Yestadt Millinery – courtesy of Albright Fashion Library
Earrings, bracelet, ring – all, MARLI New York
From the outset, MARLI New York has resisted the pull of instant recognition, choosing instead to build its own vocabulary — visual, material, and emotional. Its founder, Maral Artinian, comes from a family with a long-standing jewelry-making tradition, yet her approach to design is anything but inherited convention. Rather, it is shaped by a studied understanding of the contemporary world, a background in communications, and a nuanced grasp of how modern women relate to luxury.
In the conversation that follows, Maral Artinian speaks with clarity and intention about the role of emotion in design, the discipline of form, the weight of craftsmanship, and the way personal stories shared by clients become quietly embedded in the objects she creates. Her perspective isn’t strictly creative, nor purely strategic — it occupies the space between. And it is in that carefully sustained balance — between structure, narrative, and utility — that the MARLI signature is formed: discreet, but unmistakably present.
Earrings, necklace, bracelet, ring – all, MARLI New York
How have you cultivated a global community while remaining true to the essence of your brand?
Maral Artinian: The appreciation for striking design and pure craftsmanship transcends borders, reflecting a shared respect for artistry and intention. These qualities invite each individual to engage with creations that feel both personal and meaningful. It is this thoughtful connection that quietly fuels the steady growth of MARLI’s global community.
In your creative process, do you view yourself more as a storyteller, an architect, or an alchemist? How does that shape the way your collections come to life?
Maral Artinian: I like to think of myself as a storyteller, gently weaving emotions and meaning into every design. At the same time, there’s a careful, almost architectural attention to how each element comes together, creating harmony and balance. And then there’s a little magic, something alchemical, that transforms ideas and materials into something truly special. It’s this blend that brings Marli’s collections to life and allows each person to find their own story within them.
Earrings, necklace, bracelet, ring – all, MARLI New York
What has been your most unexpected source of inspiration in these 10+ years, something that shaped your brand in a way you never planned?
Maral Artinian: One of the most unexpected sources of inspiration over the past decade has been the personal stories our clients have shared with me—their milestones, memories, and the meaningful roles our creations play in their lives. These heartfelt connections revealed Marli is indeed far more than adornment; it becomes a keeper of personal stories and meaningful moments. This insight has shaped the brand’s purpose, grounding it in authentic human stories and deepening its emotional resonance with every wearer.
How do you create designs that are both meaningful for everyday wear and cherished across a lifetime?
Maral Artinian: We design with clear intent, ensuring each creation is versatile for daily wear and crafted to endure through time. By applying rigorous standards of craftsmanship, we create lasting symbols that carry personal meaning across a lifetime.
High-rise wide-leg pants, STELLA MCCARTNEY
Earrings, necklace, bracelets – all, MARLI New York
Architecture and jewelry both celebrate form and structure. Which architectural elements inspire your designs, and how do they shape the way you create?
Maral Artinian: Design code is a language beyond words; it’s a way to express emotion through form and structure. Inspired by New York’s clean geometry and bold engineering, my process at MARLI balances strength with simplicity, creating designs defined by clarity and timeless craftsmanship.
Team:
Talent, CEO and Creative Director of @marli – Maral Artinian @maralartinian
Photographer – ALIKHAN @alikhan_photography
Art Director – Radik Ayzharikov @radik_aijarikov
Stylist – Julia Golden @juliaisgolden
Make Up – Vincent Oquendo @vincentoquendo
Hair – Linh Nguyen @linhhair
Producer – Zahra Osman
Producer Assistant – Rafe Masters
Stylist Assistant – Dakota Walters
Production Assistant – Michael Tzelios
