Mlada preduzetnica i kreatorka Nina Edellman pronašla je način da spoji tri sfere – modu, estetiku i lični identitet, u jedinstvenu priču. Nakon godina provedenih u Milanu, gde je radila kao model i studirala Fashion Business na prestižnom Istituto Marangoni, Nina je odlučila da svoje iskustvo iz modne industrije pretoči u sopstveni projekat. Tako je nastao parfemski brend Astroni, inspirisan idejom da miris može biti produžetak ličnosti i energije pojedinca. U razgovoru otkriva kako je započela svoju karijeru u modelingu, šta je naučila radeći sa velikim modnim kućama i kako je nastala ideja za njen brend.
Kako ste odlučili da se bavite modelingom i kada ste shvatili da je to vaša strast?
Modeling je u moj život ušao prilično spontano kada sam se preselila u Milano. To je grad u kojem moda nije samo industrija, već deo svakodnevne kulture. Biti okružen dizajnerima, fotografima i kreativnim direktorima otvorilo mi je potpuno novi svet.
U početku je modeling bio način da taj svet upoznam iznutra. Vremenom sam shvatila da to nije samo poziranje pred kamerom, već razumevanje estetike, pokreta i pripovedanja kroz sliku. To iskustvo me je naučilo kako moda komunicira emocije i identitet.
Kako je studiranje Fashion Businessa na Istituto Marangoni uticalo na vaš pogled na modu i preduzetništvo?
Studiranje na Istituto Marangoni potpuno je promenilo način na koji posmatram modnu industriju. Milan mi je dao i kreativnost i strukturu. Na Marangoniju sam naučila da moda nije samo inspiracija, već i strategija, pozicioniranje i dugoročna vizija. Razumela sam kako se gradi brend — od ideje i priče do distribucije i globalne komunikacije.
To obrazovanje mi je kasnije dalo samopouzdanje da stvorim nešto svoje.
Kako pamtite prva iskustva rada sa velikim modnim brendovima poput Brunello Cucinelli i Luisa Beccaria?
Rad sa brendovima kao što su Brunello Cucinelli i Luisa Beccaria bio je veoma važan trenutak u mojoj ranoj karijeri.
Najviše me je impresionirao nivo zanatstva i filozofija koja stoji iza svakog brenda. Brunello Cucinelli predstavlja bezvremensku eleganciju i humanističke vrednosti, dok Luisa Beccaria odiše romantičnom ženstvenošću i poetskom lepotom. Videti kako ove modne kuće funkcionišu iznutra pomoglo mi je da shvatim koliko je snažan jasan estetski identitet.
Koji su bili najveći izazovi u svetu visoke mode i kako ste ih prevazišli?
Modna industrija je izuzetno konkurentna i stalno se menja. Jedan od najvećih izazova je pronaći sopstveni glas u tako brzom i dinamičnom okruženju. Za mene je ključ bio ostati autentičan i fokusirati se na dugoročnu viziju, a ne na kratkoročne trendove. Uvek sam verovala da ako nešto gradite sa jasnom idejom i iskrenom strašću, ljudi će to na kraju prepoznati.
Šta vas je inspirisalo da pokrenete parfemski brend Astroni i kako je nastala ideja za prvi miris?
Nakon nekoliko godina provedenih u Milanu, vratila sam se u Moskvu sa snažnom željom da stvorim sopstveni brend. Tako je nastao Astroni.
Ideja brenda zasniva se na vezi između mirisa, ličnosti i univerzuma. Oduvek me je fascinirala astrologija i ideja da miris može odražavati individualnost i energiju osobe. Prvi parfem inspirisan je konceptom identiteta — načinom na koji nevidljivi elementi, poput mirisa, oblikuju način na koji doživljavamo sebe i svet oko sebe.
Koji deo razvoja parfema vas najviše uzbuđuje — kreativni proces, testiranje mirisa ili lansiranje proizvoda?
Za mene je najuzbudljiviji upravo kreativni proces. Tu sve počinje: priča, vizuelni identitet i emocija koju parfem treba da prenese. Kreiranje parfema veoma je slično stvaranju lika. Definišete njegovu ličnost, raspoloženje i atmosferu koju nosi. Testiranje mirisa i lansiranje proizvoda su veoma važni koraci, ali početni koncept je mesto gde nastaje prava magija.
Kako vaše iskustvo u modnoj industriji utiče na estetiku i koncept parfema koje stvarate?
Moda me je naučila da razmišljam vizuelno i konceptualno. Parfem ne bi trebalo da postoji sam za sebe — on treba da pripada čitavom univerzumu. Kada stvaram mirise, razmišljam o teksturi, boji, raspoloženju i slici, baš kao što dizajneri razmišljaju o kolekciji. Bočica, ime i sam miris moraju da budu deo iste priče.
Gde vidite svoj parfemski brend u narednim godinama?
U narednim godinama moj cilj je da Astroni razvijem na međunarodnom nivou i pretvorim ga u kompletan kreativni univerzum. Planiramo proširenje linije parfema, uvođenje novih formata i saradnje sa umetnicima i dizajnerima koji dele istu viziju lepote i inovacije.
Na kraju, Astroni vidim ne samo kao parfemski brend, već kao savremeni lifestyle projekat koji povezuje mirise, umetnost i lični izraz.
English here:
How did you decide to pursue modeling, and when did you realize it was your passion?
Modeling came into my life quite naturally when I moved to Milan. It was a city where fashion is not just an industry, but part of everyday culture. Being surrounded by designers, photographers, and creative directors opened a completely new world to me.
At first, modeling was a way to experience that world from the inside. Over time, I realized it was more than just posing for the camera, it was about understanding aesthetics, movement, and storytelling through image. That experience taught me how fashion communicates emotions and identity.
How has studying Fashion Business at Istituto Marangoni shaped your approach to fashion and entrepreneurship?
Studying Fashion Business at Istituto Marangoni completely changed the way I see the industry. Milan gave me both creativity and structure.
At Marangoni, I learned that fashion is not only about inspiration, but also about strategy, positioning, and long-term vision. It helped me understand how a brand is built, from concept and storytelling to distribution and global communication. That education gave me the confidence to eventually create something of my own.
Can you describe your first experience with major fashion brands like Brunello Cucinelli and Luisa Beccaria?
Working with brands such as Brunello Cucinelli and Luisa Beccaria was a very important moment in my early career.
What impressed me most was the level of craftsmanship and the philosophy behind each brand. Brunello Cucinelli represents timeless elegance and humanistic values, while Luisa Beccaria embodies romantic femininity and poetic beauty. Experiencing these houses from the inside helped me understand how powerful a strong aesthetic identity can be.
What have been the biggest challenges you’ve faced in the world of high fashion, and how did you overcome them?
The fashion industry is extremely competitive and constantly evolving. One of the biggest challenges is finding your own voice in such a fast-moving environment.
For me, the key was staying authentic and focusing on long-term vision rather than short-term trends. I always believed that if you build something with a clear concept and genuine passion, people eventually feel that energy.
What inspired you to launch your perfume brand @astroni.space, and how did the idea for your first fragrance come about?
After several years in Milan, I returned to Moscow with a strong desire to create my own brand. That’s how ASTRONI was born.
The idea behind Astroni is the connection between fragrance, personality, and the universe. I have always been fascinated by astrology and the idea that scent can reflect individuality and energy. The first fragrance was inspired by the concept of identity: how invisible elements like scent can shape the way we experience ourselves and the world.
Which part of developing a perfume excites you the most – the creative process, testing scents, or launching the product?
For me, the most exciting part is the creative process. This is the moment where everything begins: the story, the visual identity, and the emotion behind the fragrance.
Creating a perfume is very similar to creating a character. You define its personality, its mood, and the atmosphere it carries. Testing the scent and launching it are incredibly important stages, but the initial concept is where the real magic happens.
How does your experience in the fashion industry influence the aesthetic and concept of the perfumes you create?
Fashion taught me to think visually and conceptually. A fragrance should not exist on its own — it should belong to a universe. When I create perfumes, I think about texture, color, mood, and image the same way designers think about a collection. The bottle, the name, and the scent itself all need to feel like part of the same story.
Where do you see your perfume brand in the next few years — are you planning to expand the line or pursue new collaborations?
In the coming years, my goal is to grow Astroni internationally and develop it into a complete creative universe. We are planning to expand the fragrance line, introduce new formats, and collaborate with artists and designers who share the same vision of beauty and innovation.
Ultimately, I see Astroni not only as a perfume brand, but as a modern lifestyle project that connects fragrance, art, and personal expression.
Credits:
Model: Nina Edellman @nikiiied
Producer: Sophia Dedischeva @sophie.vicr
Photographer: Lolita Kondratieva @iamburyatka
Make up: Sofia Alieva @makeupmamka
Hair: Marina Genna @marina_genna_muah
Stye: Eseniya Sergienko @eseniya.sergienko
Set design: Anna Kalina @setmiel
Light: Vitaliy Chizhkov @vi.chizhik
