Jesenja sezona Fashion Week-a ponovo je okupila razne dizajnerske ideje i predstavila koncentrisan proizvod — nove kolekcije odeće kroz format revija i video prezentacija. Tema 29. izdanja Belarus Fashion Week-a bila je prijateljstvo među narodima: multikulturalizam i kosmopolitizam u kreativnoj sferi i dalje imaju ogromnu vrednost.
Moda je univerzalni jezik koji se vizuelno razume u svakoj zemlji bez dodatnog tumačenja. Globalni kodovi u umetnosti i modi organski su integrisani u kolekcije lokalnih dizajnera, naglašavajući međusobnu jedinstvenost. Postoji međunarodna modna agenda, društveno prepoznatljivi trendovi, autentičnost i naglasak na prirodnim materijalima, ekološki prihvatljivoj proizvodnji i socijalnim manifestima — estetika dijaloga na pisti.
Danas dizajneri iz različitih zemalja uspešno prezentuju svoj rad i kod kuće i u inostranstvu, i tamo nalaze pozitivan odjek. Štaviše, klijentela lokalnih kreatora stalno se širi upravo zahvaljujući popularizaciji kulturnih razlika, interesovanju za individualnost i mešavini različitih stilova.
Harper’s Bazaar Serbia prikupio je najvažnije detalje od brendova i dizajnera sezone Belarus Fashion Week-a, koji oblikuju trendove i stavove u regionu za narednu godinu.
Rina Collection by Katrina Ivanyushkina
Katrina je predstavila kolekciju večernjih haljina pod nazivom “Woven Destinies”. Priča o preplitanju života, o ženama i za žene, gde svaki stajling postaje zasebna naracija o ličnim iskustvima i svetlim prekretnicama. Haljine odražavaju višeslojnu prirodu karaktera: snagu i ranjivost, odlučnost i nežnost, težnju i sećanje. Fini teksturni materijali, dekoracije od isprepletenih niti i ručni rad stvaraju alegoriju utkane sudbine.
Od gracioznih krojeva koji prate liniju tela do dramatičnih dugih krila — svaki detalj naglašava individualnost i ženstvenost. Plemenite nijanse — bogata crvena, okeansko zelena, plemenita crna, krem-zlatni akcenti — simbolizuju različite životne puteve koje treba proći s lepotom i dostojanstvom.
UMAI UMAI by Antipina
Ime UMAI UMAI u jakućanskom jeziku znači “gori, ne gubi sjaj, pali”. Simbolizuje težnju ka životu punom energije, strasti i inspiracije. U srcu kolekcije leži vera u unutrašnju vatru koju svaka osoba nosi i koja oblikuje njenu jedinstvenost.
Monohromatska priroda nove kolekcije ironično ističe kontrast između spoljnog dojma i unutrašnje punine žene. Siluete se besprekorno uklapaju kako u društvene događaje, tako i kao zanimljiva baza za dnevne kombinacije.
TIKOTA UNIQUE
Filozofija TIKOTA UNIQUE brenda zasniva se na stvaranju i manifestovanju značenja koja pomažu telu, duši i duhu da na jedinstven način stupe u interakciju sa svetom. Simboli brenda predstavljaju fino usklađivanje sa dušom, udobnu povezanost sa telom i ispoljavanje duha kroz značenje.
Stajlinzi iz kolekcije “Prophetic Dreams” podsećaju nas da odeća može biti artefakt koji pomaže onome ko je nosi. Simboli pričaju priče i podsećaju nas na magiju koju ponekad zaboravimo da primetimo.
Ambasadori slovenskog modnog izraza i elegancije
Dizajneri su predstavili svoje nove kolekcije u Milanu. Postali su pravi prenosioci jezika umetnosti za globalnu industriju. Njihova dela, inspirisana nacionalnim nasleđem, savremenim slikarstvom i arhitekturom, postala su most između nacionalne koloristike i globalnog konteksta.
EIKIRIE
EIKIRIE spaja minimalistički kroj s vazdušnom ženstvenošću, strogim strukturnim linijama i mekanim proporcijama, što su jedinstvene osobenosti naroda Severnih krajeva suptilno utkane u savremeni stil.
Dizajnerka Nadezhda Doktorova priča priču o odeći naroda Severnih krajeva i tradicionalnim kulturnim simbolima reinterpretiranim u modernim formama. EIKIRIE čuva jedinstvenu filozofiju matične zemlje dizajnerke, ali je implementira u savremenom okruženju.
For You by Svetlana Gritsuk
Brend For You by Svetlana Gritsuk namenjen je ženama koje veruju u moć lepote i unutrašnje boginje. Haljine ističu prirodnu lepotu i žensku snagu, kombinujući moderan kroj s originalnim detaljima.
Glavna misija je pružiti samopouzdanje i osećaj luksuza svakog dana. To su bezvremenski komadi, jedinstveni i izrađeni da traju, koji se mogu nositi godinama i uživati u beskonačnim kombinacijama.
T.Efremova & IRRA
Duo dizajnerke Tatyane Efremove i vajarke Irine Rombalskaya predstavio je kolekciju “Intertwinings”.
Kolekcija “Intertwinings” je himna ženskoj energiji izraženoj kroz simboliku kose. U slovenskoj kulturi, pletenica je bila amajlija, znak zdravlja i mudrosti; a u drevnom mitu o Danae, čija se kosa pretvorila u zlatni kiš, predstavljala je božanski dar.
“Intertwinings” je serija umetničkih objekata gde svaka pletenica i isklesano lice pričaju priču. Kolekcija balansira između etničkog i avangardnog, podsećajući da je ženska snaga istovremeno tradicija, magija i pobuna. Odeća je ovde kodirana poruka: nosite mit unutar sebe i postajete deo njega.
TARAKANOVA
Dizajnerka Lyudmila Tarakanova stvara mušku odeću. Boje ove sezone odjekuju paletom Chagallovih dela — pejzaži njegovog rodnog kraja i ikonična serija “Lovers”. Bogat spektar nijansi — crna, zelena, plava, ljubičasta i intenzivna fuksija — dopunjen je žakard tkaninama s cvetnim motivima.
Centralna figura kolekcije je sam Chagall: elegantan i romantičan, kreativan i odlučan. Strogi sakoi i košulje, lepršavi mantili, kecelje, besprekorno krojene prsluke i raznovrsni krojevi pantalona stvaraju sliku savremenog umetnika u pariskom ambijentu.
DAVIDOVA
Kolekcija inspirisana Chagallovim radovima kreirana je kao da se piše romantična novela jezikom neobičnih strukturnih linija, stilskih kombinacija, boja, raznovrsnih tekstura i materijala. Odela, kombinezoni, prsluci i kardigani su izražajni i nekonvencionalni: mnogi su ukrašeni prepoznatljivim portretima i elementima svetski poznatih dela.
Ipak, ukupni stil ostaje u skladu s najboljim tradicijama italijanskog i francuskog dizajna.
TON-IN-TON
Brend TON-IN-TON specijalizovan je za pletenu odeću od vrhunskog kašmira i svile. Nova kolekcija donosi haljine od kašmira, merino vune i viskoze. Glavne boje i nijanse su čokoladna, trešnja, plava, orah, narandžasta, roze.
Stilizacija lookova u novoj kolekciji harmonično i efektno je istakla visoki kvalitet komada i njihovu savršenu prilagodljivost modernoj dinamici. Vintage aksesoari usklađeni s lookovima (na primer, naočare, cipele, krzneni stolići i torbe) dodali su boemski šarm karakterističan za 1970-e.
RAIS
RAIS je premium sportski brend iz Tatarstana zasnovan na sintezi savremenih tehnologija, vrhunskog dizajna i dubokih nacionalnih korena. Ime potiče od “Rais” — simbola duhovnog vođstva u islamskom svetu, što naglašava visoke standarde brenda, lidersku poziciju i kulturnu osnovu.
Vizuelno, brend je inspirisan simbolom Tatarstana: snežnim leopardom koji odražava snagu, fleksibilnost i kulturni ponos regiona. Predstavlja unutrašnju energiju, utelovljujući snagu (muškarci), gracioznost (žene) i zaštitu (deca).
BONIFIQUE
Dvorci obavijeni maglom, litice otvorene za sve vetrove i večiti ritam divljih bikova — utelovljenje snage i elegancije. Kolekcija BONIFIQUE prenosi duh Škotske kroz sinergiju sportskog stila i bezvremenskog šarma folklora.
Yanina Hancharova, osnivačica Belarus Fashion Week-a i kreativna direktorka:
“Moda bez granica je više od trendova i kolekcija. To je univerzalni jezik kulturne diplomatije koji povezuje ljude i oblikuje novo razumevanje identiteta. Za Belorusiju, moda postaje meka moć: kroz estetiku, zanatstvo i savremene ideje, možemo svetu iskreno, suptilno i inspirativno predstaviti zemlju. Kreiranjem mode oblikujemo pozitivan narativ o Belorusiji — otvorenoj, talentovanoj i orijentisanoj ka budućnosti.”
Kreativni partner sezone — TRESemmé!
TRESemmé — ceo svet je vaša pista!
Tim:
Producent: Yanina Hancharova
Backstage menadžer: Olga Berlina
Režija: Natallia Balasheuskaya
Tekst: Lobach Ekaterina
Foto: Yauheni Ustsinau, Uladzimir Churnosau
English here:
Belarus Fashion Week: fashion as a new Esperanto
The autumn season of Fashion Week once again accumulated design ideas and presented a concentrated product — new clothing collections in the format of runway shows and video presentations. The theme of the 29th edition of Belarus Fashion Week was the friendship of nations: multiculturalism and cosmopolitanism in the creative sphere still has huge value.
Fashion is a universal language which is visually understood in any country without additional interpretation. Global codes in art and fashion are organically integrated into the collections of local designers enhancing one another’s uniqueness. There is an international fashion agenda, socially understood trends, authenticity, and an emphasis on natural materials, eco-friendly production, and social manifestos — the aesthetics of dialogue on the runway.
Today, designers from different countries successfully present their work both at home and abroad and find a positive response there. Moreover, the clientele of local creators is constantly expanding exactly due to the popularization of cultural differences, interest in individuality, and a mix of different styles.
Harper’s Bazaar Serbia gathered the most important details from the brands and designers of the Belarus Fashion Week season, who are shaping the minds and trends of the coming year in the region.
Rina Collection by Katrina Ivanyushkina
Designer Katrina presented a collection of evening dresses entitled “Woven Destinies.” A story about the interweaving of lives, about women and for women, where each look becomes a separate narrative about personal experiences and bright turning moments. The dresses reflect the multilayered nature of character: strength and vulnerability, determination and tenderness, aspiration and memory. Exquisite textured fabrics, decorations of intertwined threads, and handwork create an allegory of a woven destiny.
From graceful fitted silhouettes to dramatic flowing trains — every detail emphasizes individuality and femininity. Noble shades — rich red, ocean emerald, noble black, cream-gold accents — symbolize different life paths one must walk with beauty and dignity.
UMAI UMAI by Antipina
The name UMAI UMAI in the Yakut language means “burn, don’t fade, ignite.” It symbolizes the aspiration for a life full of energy, passion, and inspiration. At the core lies a belief in the inner fire that each person carries and that shapes their uniqueness.
The monochromatic nature of the new collection ironically highlights the contrast between the outward message and women’s true inner fullness. The silhouettes fit seamlessly into the context of both social events and serve as an interesting base for daytime outfits.
EIKIRIE
EIKIRIE is a minimalist cut combined with airy femininity, strict structural lines, and soft proportions which are the unique features of the peoples of the North subtly woven into contemporary style.
Designer Nadеzhdа Doktorova tells the story of the North peoples clothing and traditional cultural symbols reinterpreted in modern forms. EIKIRIE preserves the unique philosophy of the designer’s native land but implements it in a modern environment.
TIKOTA UNIQUE
The philosophy of TIKOTA UNIQUE lies in creating and manifesting meanings that help the body, soul, and spirit interact with the world in a unique way. The brand’s symbols represent fine tuning with the soul, a comfortable connection with the body, and the manifestation of the spirit through meaning.
The looks from the “Prophetic Dreams” collection remind us that clothing can be an artifact capable of aiding its wearer. The symbols tell stories and remind us of the magic we sometimes forget to notice.
Ambassadors of Slavic fashion and elegance
Designers presented their new collections in Milan. They have become true conductors of the language of art for the global industry. Their works, inspired by national heritage, contemporary painting, and architecture, have become a bridge between national color and the global context.
For You by Svetlana Gritsuk
The brand For You by Svetlana Gritsuk is clothing for women who believe in the power of beauty and the inner goddess. Dresses highlight natural beauty and feminine strength combining modern tailoring with original details. The main mission is to give confidence and a sense of luxury every day.
These are timeless pieces that are unique and crafted to last and can be worn for years and enjoyed through endless styling.
T.Efremova & IRRA
The duo of designer Tatyana Efremova and sculptor Irina Rombalskaya presented the collection “Intertwinings.”
The “Intertwinings” collection is an anthem to feminine energy expressed through the symbolism of hair. In Slavic culture, a braid was an amulet, a sign of health and wisdom; and in the ancient myth of Danae whose hair transformed into golden rain — an embodiment of a divine gift.
“Intertwinings” is a series of art objects where each braid and sculpted face tells a story. The collection balances between ethnics and avant-garde reminding us that feminine strength is tradition, magic, and rebellion all at once. Clothing here is a coded message: you carry a myth within you, and you become it.
TARAKANOVA
Designer Lyudmila Tarakanova creates menswear. The colors of this season echo the palette of Chagall’s works — landscapes of his homeland and the iconic “Lovers” series. A rich range of shades — black, green, blue, purple, and intense fuchsia — is complemented by jacquard fabrics with floral motifs.
The central figure of the collection is Chagall himself: elegant and romantic, creative and determined. Strict jackets and shirts, flowing trench coats, aprons, impeccably tailored vests and diverse trouser silhouettes create the image of a contemporary artist in the scenery of Paris.
DAVIDOVA
The collection based on Chagall’s works was created as if writing a romantic novella in the language of unusual structural lines, stylistic combinations, colors, varied textures, and materials. Suits, jumpsuits, vests, and cardigans are expressive and unconventional: many of them adorned with recognizable portraits and elements of world-famous works.
But the overall style remains aligned with the best traditions of Italian and French design.
TON-IN-TON
The TON-IN-TON brand specializes in knitwear made from premium cashmere and silk. The new collection features dresses made of cashmere, merino wool, and viscose. The main colors and shades are chocolate, cherry, blue, walnut, orange, pink.
The styling of the looks in the new collection harmoniously and effectively highlighted the high quality of the pieces and their flawless adaptation to modern dynamics. Vintage accessories matched to the looks (e.g. glasses, shoes, fur stoles, and bags) added a bohemian flair characteristic of the 1970s.
RAIS
RAIS is a premium sportswear brand from Tatarstan founded on the synthesis of modern technologies, premium design, and deep national roots. The name comes from “Rais” — a symbol of spiritual leadership in the Islamic world which underscores the brand’s high standards, leadership position, and cultural foundation.
Visually, the brand is inspired by the symbol of Tatarstan: the snow leopard reflecting strength, flexibility, and cultural pride of the region. It represents an inner energy embodying strength (men), grace (women), and protection (children).
BONIFIQUE
Castles shrouded in mist, cliffs open to all winds, and the eternal rhythm of wild bulls — an embodiment of strength and elegance. The BONIFIQUE collection conveys the spirit of Scotland through the synergy of sports style and timeless charm of folklore.
Belarus Fashion Week — local inspiration has gained the power of a universal fashion statement.
Yanina Hancharova, founder of the Belarus Fashion Week, creative director: «Fashion without borders is more than trends and collections. It’s a universal language of cultural diplomacy that connects people and shapes a new understanding of identity. For Belarus, fashion is becoming a soft power: through aesthetics, craftsmanship, and contemporary ideas, we can tell the world about the country in an honest, subtle, and inspiring way. By creating fashion, we shape a positive narrative about Belarus—open, talented, and forward-looking.»
Creative partner of the season — TRESemmé!
TRESemmé — the whole world is your runway!
Team:
Producer Yanina Hancharova
Backstage manager Olga Berlina
Director Natallia Balasheuskaya
Text Lobach Ekaterina
Photo Yauheni Ustsinau, Uladzimir Churnosau
