Moda je ponovo zauzela centralno mesto sa 5. izdanjem The House of Fashion, događaja koji je okupio više od hiljadu ljudi, uključujući dizajnere, profesionalce iz industrije, goste i zaljubljenike u modu, u atmosferi koju su krasile kreativnost, glamur i savremena vizija.

Događaj se održao u ikoničnoj Fábrica de Santo Thyrso u Santo Tirso, Porto, prostoru sa snažnim kulturnim i industrijskim identitetom, koji je za jednu noć pretvoren u pravu pistu za umetnički izraz i proslavu mode.

Organizator događaja bila je IMC Models, koja je okupila nekoliko entiteta, brendova i dizajnera u okviru prezentacije koja je istakla raznovrsnost i kreativnu snagu modne industrije.

Među imenima koja su bila prisutna bili su Micaela Oliveira, Conceição Leite, legendarna međunarodna dizajnerka Agatha Ruiz de la Prada, Miguel Lezon, VDR, Laure Siassia, Princess Vogue, By Vel, Glovika, kao i učešće Escola Profissional do Ave i brenda Punch-Oh, stvarajući kombinaciju koja je spojila nacionalni talenat sa međunarodnim prisustvom.

Tokom večeri, 11 dizajnera je predstavilo svoje kolekcije pred oduševljenom publikom u okviru šoua koji je istakao estetsku raznovrsnost i kreativne inovacije. Doživljaj je dodatno pojačan novim sistemom osvetljenja, dizajniranom da naglasi svaki detalj kolekcija i pojača vizuelni uticaj piste.

Modna revija trajala je približno dva i po sata, pružajući publici imerzivno iskustvo koje je završeno živahnim after partyjem, produžavajući proslavljeni duh koji je obeležio noć.

Iza scene, oko 150 profesionalaca činilo je produkcijski tim odgovoran za koordinaciju i realizaciju događaja. Među ključnim partnerima bila je Portuguese Hairdressers Association, predstavljena predsednikom Fernando Sousa, zajedno sa Dr. Cristina iz Hair School, koja je koordinisala deo rada na frizurama.

Backstage je takođe uključivao saradnju specijaliste Zélia Teixeira, odgovorne za stilizovanje perika. IEFP of Rio Meão takođe je bio prisutan iza scene putem svojih timova za frizure, šminku i multimediju, doprinoseći pripremi modela, kreiranju izgleda predstavljenih na pisti i audiovizuelnom praćenju i tehničkoj podršci događaja.

Međunarodnu dimenziju događaja dodatno je pojačalo prisustvo međunarodnih agencija i učešće Paris Runway Official, čiji je tim za izveštavanje pratio šou. Medijsko izveštavanje uključivalo je i Porto Canal, uz prisustvo influensera, magazina i medijskih profesionalaca, proširujući vidljivost događaja i nacionalno i međunarodno.

Peto izdanje The House of Fashion donelo je novu energiju u Santo Tirso, privlačeći više od hiljadu posetilaca u grad da prisustvuju jednoj od najpriželjkivanijih noći u modnom kalendaru. Snažan odziv publike reflektovao se i van piste, sa hotelima, restoranima i lokalnim prostorima koji su zabeležili povećanu potražnju, ističući uticaj događaja na grad.

Sa ambicioznom produkcijom, atmosferom glamura i učešćem nacionalnog i međunarodnog talenta, The House of Fashion nastavlja da se afirmiše kao ključna platforma za promociju mode i stvaranje novih prilika unutar industrije.

PRODUKCIJA: IMC Models

UZ PODRŠKU: Paris Runway Official

English here:

Fábrica de Santo Thyrso was the stage for the House of Fashion 2026

Produced by IMC Models, powered by Paris Runway Official, bringing together over a thousand people in a celebration of fashion and creativity

Fashion once again took center stage with the 5th edition of The House of Fashion, an event that brought together more than a thousand people, including designers, industry professionals, guests, and fashion enthusiasts, in an atmosphere defined by creativity, glamour, and contemporary vision.

The event took place at the iconic Fábrica de Santo Thyrso, in Santo Tirso, Porto, a venue with strong cultural and industrial identity that, for one night, was transformed into a true runway for artistic expression and fashion celebration.

The event was organized by IMC Models, which brought together several entities, brands, and designers in a showcase that highlighted the diversity and creative strength of the fashion industry.

Among the names present were Micaela Oliveira, Conceição Leite, the iconic international designer Agatha Ruiz de la Prada, Miguel Lezon, VDR, Laure Siassia, Princess Vogue, By Vel, Glovika, as well as the participation of Escola Profissional do Ave and the brand Punch-Oh, creating a combination that blended national talent with international presence.

Throughout the evening, 11 designers presented their collections to an enthusiastic audience in a show that highlighted aesthetic diversity and creative innovation. The experience was further enhanced by a new lighting system, designed to emphasize every detail of the collections and elevate the visual impact of the runway.

The fashion show lasted approximately two and a half hours, offering the audience an immersive experience that concluded with a lively after party, extending the celebratory atmosphere that marked the night.

Behind the scenes, around 150 professionals formed the production team responsible for coordinating and executing the event. Among the key partners was the Portuguese Hairdressers Association, represented by its president Fernando Sousa, alongside Dr. Cristina, from Hair School, who coordinated part of the hairstyling work.

The backstage also included the collaboration of specialist Zélia Teixeira, responsible for the wig styling. The IEFP of Rio Meão was also present behind the scenes through its teams from the hair styling, make-up, and multimedia departments, contributing to the preparation of the models, the creation of the looks presented on the runway, and the audiovisual coverage and technical support of the event.

The international dimension of the event was further reinforced by the presence of international agencies and the participation of Paris Runway Official, whose reporting team covered the show. Media coverage also included Porto Canal, alongside the presence of influencers, magazines, and media professionals, expanding the event’s visibility both nationally and internationally.

The 5th edition of The House of Fashion brought a renewed energy to Santo Tirso, attracting more than a thousand visitors to the city to attend one of the most anticipated nights on the fashion calendar. The strong public turnout was also reflected beyond the runway, with hotels, restaurants, and local venues experiencing increased demand, highlighting the event’s impact on the city.

With an ambitious production, an atmosphere of glamour, and the participation of national and international talent, The House of Fashion continues to establish itself as a key platform for promoting fashion and creating new opportunities within the industry.

PRODUCTION: IMC Models

POWERED BY: Paris Runway Official