Eleonora Bernardi Zizola: Nežna romansa

Zavirite u najlepšu modnu bajku snimanu u Veneciji, nepresušnoj insiraciji najvećim umetnicima i najromantičnijim ljubavnim pričama.

Haljina: Elie Saab @eliesaabworld
Torba: Antonia Sautter @antoniasautter
Minđuše: Erdem @erdem

Sa zvezdom našeg Aprilskog digitalnog cover-a, Eleonora-om Bernardi Zizola-om, razgovarali smo o ponosnom italijanskom poreklu, bogatoj košarkaškoj karijeri ali i o bitnim temama koje tište savremeno društvo danas, a to su rodna ne-ravnopravnost i položaj žene u društvu. Hrabra Eleonora kroz svoj blog womenpower.it osnažnuje mlade žene na trnovitom putu ka uspehu, pružajući im podršku kako svojom ličnom borbom za ravnopravnost tako i svakodnevnim britkim savetima. 

Kako se razvijalo vaše interesovanje za modu?

Modu sam volela od detinjstva. Sećam se da sam listala mamine modne časopise, a onda bih krišom ulazila u sobu i pokušavala bih da imitiram izgled iz časopisa. Vremenom sam shvatila da je moda sastavni deo mene, i tim putem sam krenula još kao mlada devojka, prvo kao model a zatim su se desile i aktivnosti na društvenim mrežama. Vremenom broj pratilaca je rastao i to me je motivisalo da tražim svoj put i svoj modni identitet. Posećivala sam razne kurseve poslovnog menadžmenta koji su imali za cilj da razviju moje ideje, i posle samo mesec dana moj blog je imao milionske posete iz celog sveta tako da sam nastavila. Zahvaljujući mom blogu ulazim u polje mode i luksuza.

Haljina: Bottega Veneta 
Torba: Antonia Sautter @antoniasautter
Prsten: Vancleef @vancleefarpels
Cipele: Giorgio Armani @giorgioarmani

Čime ste se bavili pre nego što ste postali modni bloger?

Pre nego što sam postala modni bloger, profesionalno sam se bavila košarkom, a sa 14 godina sam otišla od kuće i preselila se u Rim, u potrazi za ostvarenjem svog sna. Moj san je bio da obučem dres nacionalne reprezentacije. Igrala sam sa omladincima širom Evrope, putovala sam širom Evrope, zatim sam obukla dres Venecije, osvojila titulu nacionalnog prvaka, zatim nastavila karijeru menjajući razne Italijanske timove preselivši se u Trst i Kaljari. Nažalost ženski sport nije tako popularan pa sam morsla da prestanem. To je za mene bio veoma bolan izbor jer je bio deo mene i mog svakodnevnog života, košarku sam volela ludo kao modu.

Živite u Italiji, zemlji u čijoj biti je moda. Koliko vam je to u karijeri pomoglo?

Oduvek sam bila ponosna što sam Italijanka, to znači da pastu mogu jesti svaki dan, godišnja doba se razlikuju po klimi, hrani, načinu života i aktivnostima, zatim rođendan slavite praktično dva puta jer mi slavimo i imena svetaca. Svaki dan nosi ime jednog svetca, slavimo ga kao rođendan, poznat kao “dobar imendan”. Zatim lepo je videti ljude iz celog sveta koji troše novac na Italijanske brendove kao što su Gucci, Armani ili Prada. To što sam Italijanka mi je mnogo pomoglo u karijeri. Sećam se kada sam počela da delim fotografije iz Venecije na svojim društvenim mrežama, postale su viralne po celom sveru i stekle su hiljade lajkova, svi su bili očarani Italijanskim šarmom i lepotom. Tada sam dobila mnogo ponuda od modnih fotografa koji su se u Veneciji zatekli na odmoru, koji su želeli da me fotografišu u gradu, a samim tim su stigle i mnoge ponude od italijanskih brendova.

Haljina: Bottega Veneta 
Torba: Antonia Sautter @antoniasautter
Prsten: Vancleef @vancleefarpels
Cipele: Giorgio Armani @giorgioarmani

Recite nam nešto o vašem womenpower blogu?

Ideju sam razvijala godinama, blog je nastao kao inspiracija i motivacija za ostvarivanje snova, konstantno učenje i rast, naporan rad i trud u društvu u kome nemate istih rodnih mogućnosti. Womenpower.it je blog koji podržava razlike i tu je za žene svih fizičkih karakteristika.  

Kako se rodila ideja da započnete blog?

Ideja se rodila iz iskustva u svetu košarke, koja je ujedno i moja prva životna škola. Bila sam žrtva vršnjačkog nasilja, koje je bilo okidač za depresiju, anksioznost i bulimiju. Nakon dugo godina i mračnih epizoda, uz pomoć svoje porodice uspela sam da se izvučem iz toga. Veoma je važno osuditi fenomen vršnjačkog nasilja, nasilja na internetu, moramo edukovati mlade o inkluziji. Čak ni poruke koje dolaze iz sveta mode ne pomažu u borbi protiv nekih oblika nasilja. Moda mora biti inkluzivna, jer mnogi ljudi koji imaju određene različitosti (fizičke, verske, etničke, seksualne orjentacije ili sa invaliditetom) nailaze na veliku prepreku u modi. U ovom slučaju moda postaje podeljena, stvaraju se barijere posebno među najmlađima, između onih koji mogu da je prate i onih koji to ne mogu. Želela sam da stvorim nešto što bi uticalo na modne kuće i stiliste da rade za inkluzivnu modu koja je osetljiva na figuru prave žene, veoma različitu od lažnog pripovedanja koje nam se godinama predstavlja. Svojim radom se borim za ženu koja ceni svoje različitosti, a to su stvari koje nas čine jedinstvenim i autentičnim u svetu koji je još uvek previse standardizovan. Ovaj projekat je izabran da bude deo programa “ambasador glasa različitosti” od strane Instagram-a i facebook-a.

Haljina: Bottega Veneta 
Torba: Antonia Sautter @antoniasautter
Prsten: Vancleef @vancleefarpels
Cipele: Giorgio Armani @giorgioarmani

Najbolji savet koji ste dobili?

Radite ono što vas čini srećnim.

Koja su po vama tri esencijalna modna komada koje bi trebalo da poseduje svaka modno osvešćena žena?

Mala crna haljina, trenč kaput, bela majica.

Savet za sve naše modne čitateljke.

Osnažite se svojim izgledom i naučite kako da cenite svoju autentičnost.

Haljina: Elie Saab @eliesaabworld
Torba: Antonia Sautter @antoniasautter
Minđuše: Erdem @erdem

English here:

How did you develop an interest in fashion?

I've always loved fashion since I was a child. I remember when my mom would take fashion magazines, leaf through them and then go into her wardrobe secretly and try to imitate the looks of the models in the magazine. Then over time I realized that it was part of me and I embarked on this path as a young man, first as a model and then by posting on social media, my following grew and motivated me to look for my path, my fashion identity and so I created womanpower. My blog, I took many business management courses aimed at developing my ideas and after a month it already had millions of accesses from users from all over the world and so I continued. Thanks to my blog I land in fashion and luxury.

Haljina: Elie Saab @eliesaabworld
Minđuše: Erdem @erdem

What were you doing before you became a fashion blogger?

Before becoming a fashion blogger I was a professional basketball player, at the age of 14 I left home to move to Rome to pursue my dream: to wear the Italian national team shirt. I played in youth Europeans and traveled around Europe, then I wore the jersey of my city of Venice, winning a national title, and then I continued my career by changing various Italian teams by moving to Trieste and Cagliari. Unfortunately women's sport is not very popular and does not have many sponsors so I had to stop. It was a very painful choice because it was a part of me and of my daily life, I loved it as madly as fashion.

You live in Italy, one of the most one of the most fashionable countries. How much it helps you in your carrer?

I have always been proud to be Italian because we can eat pasta every day, each season is distinct from one another in terms of climate, food, lifestyle and activities, then you celebrate your birthday twice because it is our tradition to celebrate the saint's name . Each day has a name of the saint, you celebrate it as if it were your birthday, known as "good name day". Then it's nice to see people from all over the world spending their money to buy clothes from Italian brands like Gucci, Armani or Prada. Being Italian has helped me a lot in my career. I remember when I started sharing my photos of the shootings I made in Venice on my social channels, they go viral all over the world and gain thousands of followers everyone was enchanted by the beauty and the Italian charm. Then I received many proposals from Fashion Photographers who came on vacation to Venice asking me to shoot around the city, so the first Italian luxury brands noticed me.

Blejzer i pantalone: Dolce & Gabbana @dolcegabbana
Venecijanska maska: Atelier La Bauta @atelierlabauta
Cipele: Giuseppe Zanotti @giuseppezanotti
Torba: Torba: Antonia Sautter @antoniasautter

Tell us something about womanpowerblog?

WomanPower.it was born from an idea developed over the years. Woman Power was born to give inspiration and motivation to pursue your dreams, studying and working hard with good hard work to make them come true, without compromising in a society where there are not the same gender opportunities. WomanPower.it is a Fashion blog that declines new trends for every physical diversity, to enhance every physical structure of every woman: Curvy, Petite, Skinny & Tall.

What gave you the idea of creating a blog?

My idea comes from my experience in the world of basketball which has been my real school of life. I was a victim of female bullying which caused me depression, anxiety and bulimia and after long years and dark times thanks to my family I got out of it. It is very important to denounce the phenomena of bullying and cyberbullying, we need to educate young people about inclusion. Even the messages coming from the fashion world do not help to fight certain forms of bullying. Fashion must be inclusive because many people who have diversities of various kinds (physical, religious, ethnic, sexual orientation or with disabilities) find a big obstacle in Fashion. In this case, fashion becomes divisive, it helps to create barriers, especially among the youngest, between those who can follow it and those who cannot. I wanted to create something to sensitize fashion houses and stylists to work for an inclusive fashion that is more sensitive to the figure of the real woman, very different from the fake storytelling that has been presented to us for years. With my work, I fight for a woman who values ​​her differences, which are the things that make us unique and authentic in a world that is still too standardized on standardized figures. This project was selected to be part of the “Diversity Voice Ambassador” program by Facebook & Instagram.

Blejzer i pantalone: Dolce & Gabbana @dolcegabbana
Venecijanska maska: Atelier La Bauta @atelierlabauta
Cipele: Giuseppe Zanotti @giuseppezanotti
Torba: Torba: Antonia Sautter @antoniasautter

What’s the best advice you’ve ever had?

Do what makes you happy.

What are the three essential elements of fashion that every girl should have?

Little Black Dress, Trench Coat, White t-shirt.

Advise for all our fashionable readers?

Empower yourself with your look and learn how to value your authenticity!

Haljina: Elie Saab @eliesaabworld
Torba: Antonia Sautter @antoniasautter
Minđuše: Erdem @erdem

Team:

Photographer: Victoria Antonova @vicky_photo.it
Make-up artist and hairstylist: Andreea Natalia Bucur @andreea_mua_
Project & Styling: www.womanpower.it  @womanpowerblog
Location: Hotel Danieli @hoteldanieli
Flowers: @fioreria_il_punto_verde
Gondola: @gondolasanmarco
Model: Eleonora Bernardi Zizola @eleonorabernardizizola
Assistent Stylist Ekaterina: @lost_in_friuli
Assistent Project Manager: Leonardo 
Pr and interview: Valentina Gurova @valentinagurova

 

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