Osam nedelja. Pet gradova. Tri kontinenta. Na stotine kolekcija, bezbroj rokova i više sati provedenih u pisanju na laptopu nego što bi bilo koji raspored Nedelje mode mogao da prizna. PR i modna novinarka Brit Olivia otkriva šta zaista zaslužuje mesto u njenoj tašni dok prati Njujork, London, Milano i Pariz.
Nedelja mode je pomalo pogrešan naziv. Možemo li reći mesec?
Za one koji rade iza kulisa ili, u mom slučaju, prelaze od revija do bekstejdža, press sala i laptopa, ovo je mnogo bliže „Mesecu mode“. I još malo više od toga.
Tim Paris Runway Official
Moja sezona počinje u Njujorku, a zatim se nastavlja kroz London, Milano i Pariz – četiri grada koji čine čuvenu „veliku četvorku“ svetske mode.
Posle Pariza vraćam se u Njujork na Bridal Fashion Week, a osmonedeljno putovanje završava se u Portu, u Portugalu, gde će IMC Models organizovati veliku modnu reviju kojoj će prisustvovati više od 1.000 gostiju, uz crveni tepih i direktan televizijski prenos.
I neću biti sama. PR asistentkinja firme, Gena Aspinall Martin, izveštavaće uživo iz Porta, a istovremeno će pomagati u praćenju Londona, Milana i Pariza, uključujući i prezentaciju Paula Costelloea, kojom 17. septembra počinje London Fashion Week.
Sangeetha Menon pratiće London i Pariz, radeći sa više od 100 modela i 20 dizajnera u ova dva grada.
Do kraja svega, naš tim će pogledati, oceniti i izvestiti o stotinama kolekcija na tri kontinenta. Od Paris Runway Official događaja kod Christian Siriana, Sergia Hudsona i Fredericka Andersona, preko Burberryja, Paula Costelloea i Richarda Quinna, do Prade, Guccija, Giorgia Armanija, Chanela, Diora, Ottolingera i mnogih drugih.
Zvuči glamurozno. I jeste – bar delom. Ali Nedelja mode podrazumeva i 12-časovne radne dane, aerodromske kontrole, promene rasporeda u poslednjem trenutku, prazne baterije telefona, pisanje tekstova iz automobila, popravljanje šminke između revija i trenutak kada u četiri popodne shvatite da je nekoliko grickalica iz tašne, namenjenih „za svaki slučaj“, zapravo postalo vaš ručak.
Posle dovoljno sezona naučite nešto važno: ono što nosite sa sobom zaista je bitno. Proizvodi koji čine moju tašnu za Nedelju mode nisu nužno najveći ni najraskošniji. To su stvari koje mogu da izdrže putovanja, stanu u malu tašnu i brzo reše problem.
Evo šta ove sezone ide sa mnom.
Priprema kože: YISE Beauty Xtremely Rich
YISE Beauty
Nedelja mode nije naročito blaga prema koži. Avioni, promene klime, kasne noći i stalno nanošenje i skidanje šminke brzo mogu da ostave trag.
Zato hidratacija zauzima dragoceno mesto u mojoj tašni.
Osnivačica YISE Beauty, Molly Sims, kreirala je Xtremely Rich nakon decenija provedenih u šminkerskim stolicama i posmatranja profesionalnih šminkera koji koriste više proizvoda kako bi postigli hidriranu kožu sa dovoljno dobrom podlogom za nanošenje šminke. Molly je napravila hidratantnu kremu kakvu sama nije mogla da pronađe.
Rezultat je proizvod koji kombinuje peptide i hidratantne sastojke sa završnicom koja priprema kožu za ono što sledi.
Tokom Meseca mode, kada moja koža treba da pređe sa noćnog leta na jutarnji termin, a zatim na večernju reviju, upravo takav višenamenski proizvod želim da imam pri ruci.
Miris: D.S. & Durga
D.S. & Durga
Parfem napravljen u Njujorku? Gotovo da je obavezan za prvu stanicu Meseca mode.
Brend D.S. & Durga iz Bruklina pristupa parfemima kroz pripovedanje priča, stvarajući neobične mirise inspirisane muzikom, književnošću, pejzažima i zamišljenim svetovima.
A Nedelja mode je, na kraju krajeva, priča o identitetu.
Kada putujete sa malo stvari i iste komade garderobe nosite u više gradova, miris postaje jedan od najlakših načina da nečemu date lični pečat.
Nekoliko prskanja pre izlaska iz hotela, još malo pre večernje revije — i odjednom ste usred haosa stvorili mali lični ritual.
Hitna užina: MISFITS
MISFITS
Postoji ručak tokom Nedelje mode, a postoji i pravi ručak.
Ovaj prvi ponekad se sastoji od onoga što ste uspeli da ubacite u tašnu pre nego što ste ujutru napustili hotel.
Tu na scenu stupa MISFITS.
Njihove proteinske pločice biljnog porekla kombinuju visok sadržaj proteina i malo šećera sa ukusima inspirisanim čokoladnim desertima. Još važnije tokom Nedelje mode: praktične su i lako prenosive.
Jedna može da ostane u mojoj tašni tokom jutarnje revije, intervjua iza kulisa i popodnevne prezentacije, sve dok ne shvatim da zapravo nisam ništa jela.
Samo zbog toga zaslužuje svoje mesto.
Otkriće: GOOD Beauty
GOOD BEAUTY
Neke stvari koje nosim na Nedelju mode dugogodišnji su favoriti. Druge sasvim slučajno postanu neizostavne.
GOOD Beauty je bio jedno od takvih otkrića.
U početku me privukla njihova čista, prirodna estetika i pristup koncentrovanom tretmanu kože, koji kombinuje sirove organske sastojke sa dermatološki aktivnim sastojcima, bez nepotrebnih punila i razređivanja vodom.
A onda sam ga zaista isprobala.
Posebno je zadovoljstvo kada neki proizvod otkrijete iz radoznalosti, a posle nekoliko korišćenja shvatite da je tiho postao nešto bez čega više ne želite da putujete.
Za kožu koja je preživela avione, šminku, promene vremena i premalo sna, proizvod koji može da joj vrati svežinu i zdrav izgled prestaje da bude luksuz i postaje prava potreba tokom Meseca mode.
Lice za pet minuta: Charlotte Tilbury
CHARLOTTE TILBURY
Kada ima vremena za kompletnu šminku — odlično.
A kada nema? Tu je Hollywood Flawless Filter.
Ovaj favorit brenda Charlotte Tilbury jedan je od onih proizvoda koji imaju savršenog smisla tokom Nedelje mode upravo zato što od vas ne zahtevaju mnogo. Može da pomogne da koža izgleda zaglađenije i ujednačenije, uz dodatak sjaja koji osam nedelja putovanja lako mogu da joj oduzmu.
Tokom dana putovanja mogu da ga koristim kada ne želim kompletnu rutinu šminkanja, ali ipak želim da izgledam budno kada stignem.
A kada je vreme za pun glamur, postaje prvi korak.
Šminka tokom Meseca mode mora da bude prilagodljiva. Ovaj proizvod upravo to omogućava.
Spas za kosu: Redken
REDKEN
I kosa ima svoju priču o preživljavanju Nedelje mode.
Londonska kiša. Milanska vlaga. Pariz posle dugog putovanja vozom. Njujork nakon trčanja od jedne revije do druge.
Zato je nega kose u putnom pakovanju neprocenjiva.
Redkenove opcije prilagođene putovanjima omogućavaju da sa sobom imate čitav mali „hitni odsek za kosu“, a da pritom ne zauzmete pola prtljaga.
Suvi šampon je posebno koristan za osvežavanje kose i vraćanje volumena između pranja, dok lagano ulje za kosu može da pomogne u kontroli neposlušnih vlasi i vraćanju sjaja.
Moj pristup je jednostavan: uzmem nekoliko malih proizvoda i pustim ih da putuju sa mnom od grada do grada, od revije do revije.
Jer će se neizbežno pojaviti jutro kada nema vremena za pranje, feniranje i stilizovanje — a Nedelja mode ne čeka nikoga.
Sporedna, ali neophodna ekipa
Proizvodi za lepotu možda zauzimaju najbolja mesta u tašni, ali upravo grickalice i piće pomažu da naš tim izdrži ceo dan.
Ove sezone, LOVE CORN, Simply Gum, SmartSweets i GORGIE postali su deo naše svakodnevne rotacije — stvari za kojima posežemo između sastanaka, u automobilima ili kad god raspored ostavi mnogo manje prostora za pravu pauzu nego što smo očekivali.
I upravo je to, možda, prava tajna pakovanja za Nedelju mode.
Ne pakujte se za fotografiju.
Pakujte se za dan koji vas zaista čeka.
Ponesite nešto za kožu nakon leta. Nešto uz šta ćete za pet minuta izgledati sređeno. Nešto za neizbežni trenutak kada kosa neće sarađivati. Parfem koji će učiniti da se hotelska soba u drugoj zemlji oseća makar malo više kao vaš prostor.
I, molim vas, stavite unutra i nešto za jelo.
Jer negde između Njujorka i Pariza, prelepi haos Meseca mode neizbežno preuzima kontrolu.
Naše sveske biće otvorene, telefoni napunjeni, proizvodi za lepotu spakovani, a grickalice pažljivo smeštene negde između akreditacija za revije i karmina.
Osam nedelja. Pet gradova. Tri kontinenta. Jedna veoma pažljivo spakovana tašna.
Dok se tim Paris Runway Official priprema za sezonu koja je pred nama, pratite naš tim fotografa, snimatelja, modela, stilista, kreativaca, novinara i producenata uživo iz svih velikih modnih prestonica na @parisrunwayofficial, gde ćemo izveštavati UŽIVO.
Vidimo se na pisti.
English here:
Eight weeks. Five cities. Three continents. Hundreds of collections, countless deadlines and more hours spent writing on a laptop than any Fashion Week itinerary will admit. Paris Runway Official PR and fashion journalist Brit Olivia shares what actually earns a place in her handbag when covering New York, London, Milan and Paris.
Fashion Week is a slightly misleading name. Can we say month?
For those working behind the scenes or, in my case, moving between the runway, backstage, press rooms and a laptop it is closer to Fashion Month. And then some.
The Paris Runway Official Team
My season begins in New York before moving through London, Milan and Paris: the four cities that make up fashion’s celebrated Big Four. After Paris, it’s back to New York for Bridal Fashion Week before the eight-week journey concludes in Porto, Portugal, where IMC Models will host a large-scale runway event with more than 1,000 guests, a red carpet and live television coverage.
And I won’t be doing it alone.
The firm’s PR Assistant, Gena Aspinall Martin, will report live from Porto while also helping cover London, Milan and Paris, including Paul Costelloe’s opening-day London Fashion Week presentation on September 17. Sangeetha Menon will cover London and Paris working with over 100 models and 20 designers between the 2 cities.
By the end of it, our team will have watched, reviewed and reported on hundreds of collections across three continents. From Paris Runway Official at Christian Siriano, Sergio Hudson, Frederick Anderson, Burberry, Paul Costelloe, Richard Quinn, Prada, Gucci, Giorgio Armani, Chanel, Dior, Ottolinger and more.
It sounds glamorous. Parts of it absolutely are.
But Fashion Week is also 12-hour days, airport security, last-minute schedule changes, dead phone batteries, writing from cars, touching up makeup between shows and realizing at 4 p.m. that the handful of snacks in your handbag have somehow become lunch.
After enough seasons, you learn something important: what you carry matters.
The products that make my Fashion Week bag aren’t necessarily the biggest or most elaborate. They’re the things that can survive travel, fit inside a small handbag and solve a problem quickly.
Here’s what is coming with me this season.
The Skin Prep: YISE Beauty Xtremely Rich
Fashion Week isn’t particularly kind to skin. Airplanes, changing climates, late nights and repeatedly applying and removing makeup can quickly take their toll.
That’s why hydration earns prime handbag real estate.
YISE Beauty founder Molly Sims created Xtremely Rich after spending decades in makeup chairs and watching artists use multiple products to achieve hydrated skin with enough grip to create a beautiful base for makeup. Molly created the moisturizer she couldn’t find.
The result combines peptides and hydrating ingredients with the kind of finish that prepares skin for what comes next.
During Fashion Month, when my skin needs to transition from an overnight flight to a morning appointment and then an evening show, that’s exactly the sort of multitasker I want nearby.
The Scent: D.S. & Durga
A perfume made in New York? It almost feels mandatory for the first stop of Fashion Month.
Brooklyn-based D.S. & Durga approaches fragrance through storytelling, building unconventional scents around references ranging from music and literature to landscapes and imagined worlds.
And Fashion Week is, ultimately, about identity.
When you’re packing light and repeating pieces between cities, fragrance becomes one of the easiest ways to make something feel distinctly yours.
A few sprays before leaving the hotel, another before an evening show, and suddenly you’ve created your own little ritual amid the chaos.
The Emergency Snack: MISFITS
There is Fashion Week lunch, and then there is actual lunch.
The former can sometimes consist of whatever you managed to throw into your handbag before leaving the hotel.
Enter MISFITS.
Their plant-based protein bars combine high protein and low sugar with chocolate-coated, dessert-inspired flavors. More importantly during Fashion Week: they’re portable.
One can sit inside my handbag through a morning show, backstage interviews and an afternoon presentation until I inevitably realize I haven’t eaten.
That alone earns it a place.
The Discovery: GOOD Beauty
Some Fashion Week essentials are longtime favorites. Others become essentials accidentally.
GOOD Beauty was one of those discoveries.
I was initially attracted to the brand’s clean, natural aesthetic and its approach to concentrated skincare using raw, organic ingredients alongside dermal actives, without unnecessary fillers or water dilution.
Then I actually tried it.
There is something particularly satisfying about discovering a product because you’re curious about it and realizing several uses later that it has quietly become something you don’t want to travel without.
For skin that has endured airplanes, makeup, weather changes and very little sleep, a product that can make it feel and look revived becomes less of an indulgence and more of a Fashion Month necessity.
The Five-Minute Face: Charlotte Tilbury
When there is time for a full face, wonderful.
When there isn’t? Hollywood Flawless Filter.
Charlotte Tilbury’s complexion favorite is one of those products that makes sense during Fashion Week precisely because it doesn’t demand much from you. It can help blur and smooth the appearance of skin while adding the glow that eight weeks of travel may have removed.
On travel days, I can use it when I don’t want a complete makeup routine but would still prefer to look awake when I arrive.
On full-glam days, it becomes the first step.
Fashion Month beauty needs to be adaptable. This is.
The Hair Rescue: Redken
Hair has its own Fashion Week survival story.
London rain. Milan humidity. Paris after a long train ride. New York after running between shows.
This is why travel-sized haircare is invaluable.
Redken’s travel-friendly options make it possible to carry a miniature emergency hair department without surrendering half of your luggage. Dry shampoo is particularly useful for refreshing hair and restoring volume between wash days, while a lightweight hair oil can help control frizz and restore shine.
My approach is simple: grab several small options and let them travel from city to city, show to show.
Because there will inevitably be a morning when there is no time to wash, blow-dry and style—and Fashion Week waits for no one.
The Supporting Cast
The beauty products may get the prime handbag positions, but snacks and drinks are what keep the team moving.
This season, LOVE CORN, Simply Gum, SmartSweets and GORGIE have become part of our rotation…. the things we reach for between appointments, in cars or whenever the schedule leaves considerably less room for a proper break than anticipated.
And that, perhaps, is the real secret to packing for Fashion Week.
Don’t pack for the photograph.
Pack for the day you’re actually going to have.
Pack something for your skin after a flight. Something that makes you feel put together in five minutes. Something for the inevitable bad-hair moment. A fragrance that makes a hotel room in another country feel a little more like you. And, please, put something in there to eat.
Because somewhere between New York and Paris, the beautiful chaos of Fashion Month inevitably takes over.
We’ll have our notebooks open, phones charged, beauty essentials packed and snacks tucked somewhere between press credentials and lipstick.
Eight weeks. Five cities. Three continents. One very carefully packed handbag.
While the Paris Runway Official team prepares for the season ahead, be sure to watch our team of photographers, videographers, models, stylists, creatives, journalists, and producers live in every major city at @parisrunwayofficial where we will be reporting LIVE.
See you on the runway.
CREDITS:
Writer: @onceuponatimebrit Brit Olivia
PR Firm: @parisrunwayofficial Paris Runway Official
Runway Photos: @sashurako @parisrunwayofficial Shooting Tony Ward, Tamara Ralph, Zuhair Murad, Georges Hobeika
Product Photos courtesy of: @Redken @charlottetilbury @yisebeauty @dsanddurga @simplygum
Coordination: Stella Arbel, Assistant at Paris Runway Official
