Ariadna Gutierrez: Modna anatomija uspeha

Razgovor sa Ariadnom Gutiérrez otkriva mnogo više od glamura koji je prati kroz karijeru. Od dana kada je nosila titulu Miss Colombia, pa sve do međunarodne modne i filmske scene, njen put oblikovan je radom, disciplinom i jasnom vizijom. Danas, osim što je uspešna u svetu mode i glume, Ariadna sve više pažnje usmerava ka održivosti, humanitarnom radu i projektima iza kamere, gde njena kreativnost dolazi do punog izražaja.

U intervjuu za Harper’s BAZAAR Srbija govori o ličnom razvoju, odgovornosti koju nosi javna uloga, kao i o tome kako vidi budućnost modne i beauty industrije.

Vaša karijera u modi i filmu je izuzetno uspešna. Kako je to putovanje oblikovalo osobu kakva ste danas i vašu viziju unutar beauty i modne industrije?

Tokom moje karijere bilo je mnogo poglavlja koja su me oblikovala u ženu kakva sam danas. To što svakodnevno pronalazim inspiraciju u industriji kojom se bavim jedan je od najvećih darova. Uvek mi je bilo važno da imam jasan fokus na svoje ciljeve, ali jednako je važno zadržati fleksibilnost, prilagoditi se promenama i biti spreman na to da se iznova osmisliš onoliko puta koliko je potrebno.

Ambasadorka ste Amazon Conservation Team organizacije. Zašto vam je zaštita Amazonske prašume i podrška autohtonim zajednicama toliko važna?

Velika je privilegija biti deo tako važne misije – podizanja svesti i zaštite naše planete kroz rad Amazon Conservation Team-a. Na to sam izuzetno ponosna. Živimo u svetu koji se kreće neverovatnom brzinom, i u toj svakodnevnoj užurbanosti često zaboravljamo da postoji još jedan svet koji neumorno radi kako bi nam omogućio da dišemo i živimo. Ne smemo ignorisati našu prelepu planetu. Danas imamo više informacija nego ikada o očuvanju prirode i o tome kako da budemo svesni uticaja koji imamo na okolinu i nasleđa koje ostavljamo budućim generacijama.

Kako javne ličnosti poput vas mogu iskoristiti svoj glas i uticaj da podignu svest o zaštiti prirode, ugroženih vrsta i teritorija autohtonih naroda?

Onog trenutka kada sam odlučila da deo svog života posvetim javnoj sceni, znala sam da time preuzimam doživotnu odgovornost da svoj glas koristim za stvaranje pozitivnog uticaja i podršku humanitarnim ciljevima. Još u ranim godinama, kao Miss Colombia i tokom puta ka tituli Miss Universe, bila sam posvećena radu sa najugroženijim zajednicama u Kolumbiji. Kako je moja karijera postajala sve internacionalnija, tako je rasla i odgovornost. Ono što danas radim nije ni jedan procenat onoga što želim da postignem u budućnosti kada je reč o zaštiti prirode i humanitarnom radu širom sveta.

Nakon uspešne karijere u modelingu i glumi, šta vas je inspirisalo da se okrenete poslovnoj strani beauty i modne industrije?

Verujem da se sve u životu odvija u ciklusima i da svaki od njih treba prihvatiti i ceniti. Moja trenutna vizija je da podelim iskustvo i znanje koje sam godinama sticala. Ovo novo poglavlje posvećeno je svima koji su verovali u mene i pružali mi podršku tokom mog puta.

U mnogim projektima imate ulogu kreativne direktorke. Koliko vam je važno da imate potpunu kreativnu kontrolu nad svojim radom?

Smatram sebe veoma kreativnom osobom sa jasnim i specifičnim stilom. Kada sam imala 13 godina i kada je moja ljubav prema modi počela da se razvija, nisam imala novca za kupovinu garderobe. Štedela sam deo novca koji su mi roditelji davali za užinu, i jednom godišnje odlazila u second hand radnje da pronađem ono što mogu. Vremenom su vlasnici radnje čak kontaktirali moju majku i pitali da li mogu da se vratim i pomognem u kreiranju kombinacija i izloga. Tada sam shvatila da mogu da verujem svom instinktu i kreativnoj viziji.

Održivost postaje sve važnija u modnoj industriji. Kako vidite budućnost mode kada je reč o zaštiti planete?

Iako volim modu, snažno verujem u vintage garderobu i u ponovno osmišljavanje i prilagođavanje komada koje već posedujemo. Mogućnosti su zaista beskrajne i iznenadili biste se koliko kreativni možete biti. Istovremeno, neophodne su strože regulative i veća odgovornost brendova brze mode kako bi se smanjila šteta po životnu sredinu. Srećom, mnogi dizajneri i brendovi već počinju da koriste održivije materijale. Neke kompanije uvode i inicijative u kojima kupci mogu vratiti staru garderobu kako bi se reciklirala i pretvorila u nove komade. Svet pronalazi načine da napreduje, ali sve počinje od nas i naših izbora.

Koje vrednosti želite da prenesete mladim ženama koje vas prate i sanjaju o karijeri u modi ili zabavi?

Želim da inspirišem vrednosti sa kojima sam odrasla i zbog kojih se osećam veoma privilegovano. Porodica, poštovanje, elegancija, poverenje, ljubaznost, naporan rad, samopouzdanje, lojalnost i disciplina – to su principi koji me vode svakog dana.

Kada biste mogli da pošaljete jednu poruku svetu o važnosti zaštite Amazona i podrške ugroženim zajednicama, koja bi to bila?

Kada bi svako od nas svakog dana odvojio makar jedan sekund da razmisli o neverovatnom daru koji nam daje naša planeta – da živimo i dišemo u ovom veličanstvenom svetu – donosili bismo svesnije odluke tokom dana. Način na koji trošimo, recikliramo, šta jedemo, šta nosimo i kako koristimo vodu – sve je važno, čak i najmanje stvari. Najvažnije je da nastavimo da širimo svest i inspirišemo druge da svakog dana budu bolji.

English here:

Your career in fashion and film has been very successful. How has this journey shaped the person you are today and your vision within the beauty and fashion industry?

There have been many chapters throughout my career that have shaped me into the woman I am today. Being inspired every day by my industry has been one of the greatest gifts. Having a clear focus on my goals has always been essential, but equally important is maintaining the flexibility to adapt to change and the ability to reinvent yourself as many times as necessary.

You are an ambassador for the Amazon Conservation Team. Why is protecting the Amazon rainforest and supporting Indigenous communities so important to you?

Having the privilege of being part of such an important mission creating awareness and helping protect Mother Earth through the work of the Amazon Conservation Team is something I am deeply proud of. We live in a world that moves incredibly fast, and in the intensity of our daily lives we often forget that there is another world working tirelessly to keep us breathing and alive. We cannot ignore our beautiful planet. Today we have access to more information than ever about conservation and how to be mindful of the impact we have on nature and the legacy we leave for future generations.

How can public figures like yourself use their voice and influence to raise awareness about protecting nature, endangered species, and Indigenous territories?

From the moment I decided to dedicate part of my life to the public eye, I knew I was making a lifelong commitment to using my voice to create impact and support philanthropic causes. During my early years as Miss Colombia and on my journey to Miss Universe, I devoted my efforts to supporting the most vulnerable communities in Colombia. As my career became more international, the sense of responsibility grew with it. What I do today is not even one percent of what I hope to accomplish in the future for conservation and philanthropic work around the world.

After a successful modeling and acting career, what inspired you to transition into the business side of beauty and fashion?

I believe that everything in life moves in cycles, and each one should be embraced and appreciated. My vision now is to share the experience and knowledge I have accumulated over the years with others. This new chapter of my life is dedicated to all the people who have believed in me and supported me throughout my journey.

In many of your projects, you act as your own creative director. How important is it for you to have full creative control over your vision and projects?

I consider myself a very creative person with a strong and specific sense of style. When I was 13 years old and my passion for fashion began to develop, I remember not having the money to buy clothes. I would save part of the small allowance my parents gave me for school lunches, and once a year I would visit a thrift store and make the most of what I could find. Eventually, the store owners even called my mother to ask if I could return to help create outfits and inspiration for their displays. That was the moment I realized I could trust my intuition and creative vision.

Sustainability is becoming increasingly important in the fashion industry. How do you see the future of fashion when it comes to protecting our planet?

Although I love fashion, I strongly believe in vintage clothing and in reimagining and reshaping pieces you already own. You can be incredibly creative with it you would be surprised by what’s possible. At the same time, stronger regulations and accountability for fast fashion brands are essential to slow down environmental damage. Fortunately, many designers and brands are beginning to adopt more sustainable fabrics and materials. Some companies are also introducing initiatives where customers can return old clothing to be repurposed into new pieces. The world is finding new ways to improve, but ultimately it all begins with us and the choices we make.

What values do you hope to inspire in young women who follow you and dream of a career in fashion or entertainment?

I hope to inspire the values I was raised with values that make me feel incredibly fortunate. Family, respect, elegance, trust, kindness, hard work, self-confidence, loyalty, and discipline are principles that guide my life every day.

If you could send one message to the world about the importance of protecting the Amazon and supporting vulnerable communities, what would it be?

If each of us could take just one second every day to reflect on the extraordinary gift that Mother Earth gives us allowing us to live and breathe in this magnificent world, we would make more conscious decisions throughout the day. How we consume, how we recycle, what we eat, what we wear, and how we measure our water usage. everything counts, even the smallest actions. Most importantly, we must continue spreading the message and inspiring others to do better each day.

Credits: 

Model: Ariadna Gutierrez @gutierrezary
Photographer: Ace Amir @spadestudios2
Creative Producer: Tarishi Gupta @tarishiguptaa
Makeup Artist: Ammara Rana @ammararanamua
Stylist:  Ayumi Perry @ayumiperry
Videographer: Ariel Rodriguez @ariel1484
Lighting Tech:  Basheera Deas
Production: @say__media