Modni poklonici uskoro će se upoznati sa novim brendom na našem tržištu – Io Vanessa Io Maison – na čijem je čelu Vanessa Bandini, koja je za Harper’s Bazaar otkrila svoju viziju modnog stvaralaštva, odakle crpi inspiraciju i zašto je odabrala baš Beograd da proširi svoje poslovanje.
Šta je bila vaša glavna inspiracija kada ste pokretali svoj brend?
Moja glavna inspiracija bila je želja da okupim italijanske zanatlije – posebno toskanske majstore – kako bismo zajedno oživeli kreacije koje sam zamišljala i sanjala. Želela sam da ti komadi govore o velikoj lepoti i harmoniji. Zajedno sa njima, težim ka stvaranju retkih, jedinstvenih remek-dela.
Kako biste opisali DNK svog brenda u tri reči?
Autentičnost, jedinstvenost, izuzetnost.
Po vašem mišljenju, šta vaš brend izdvaja od drugih luksuznih modnih kuća?
Moj brend je pravo ogledalo mene same, moje kreativnosti koja je u potpunosti stavljena u službu onih koji žele da budu jedinstveni u načinu oblačenja i izražavanja. U okviru Io Vanessa Io Maison, moje znanje i tehnike posvećeni su isključivo svakoj klijentkinji ponaosob, pažljivo osluškujući njene potrebe i želje. To mi omogućava da stvorim nešto apsolutno jedinstveno, intimno i duboko lično, nešto što govori samo o njoj.
Zašto ste izabrali Beograd kao sledeće tržište za širenje?
Beograd je divan grad od istorijskog značaja, bogat umetnošću i spomenicima izuzetne lepote. Danas se brzo razvija i privlači sve veću međunarodnu pažnju. Obožavam njegove ljude, pragmatične, profesionalne i energične. Želim da budem deo te energije i da kroz svoju kreativnost donesem nešto novo i značajno.
Da li ste imali priliku da istražite srpsku modnu scenu i upoznate se sa radom naših dizajnera?
Da, apsolutno. To je bio jedan od razloga zbog kog sam izabrala Beograd. Smatram da su ključni akteri srpske modne scene izuzetno autentični i vrlo talentovani, što me dodatno motiviše da budem među njima. Za mene, kreacije Ivane Bataković predstavljaju čistu virtuoznost.
Da li u svojim kolekcijama pratite globalne trendove ili više volite da stvarate sopstveni, jedinstveni modni identitet, nezavisno od njih?
Moje stvaranje je instinktivno i nezaustavljivo. Ne mogu da namećem pravila ili ograničenja svom umu. Moje srce, duh i ruke stvaraju bez prestanka. Ponekad se probudim usred noći, obuzeta idejom ili intuicijom, i odmah moram da zapišem beleške kako bih zapamtila sve detalje. Tako nastaju moje kreacije – moj um je ogroman arhiv kreativnosti.
Šta za vas znači pojam luksuza u kontekstu mode?
Danas je reč luksuz previše korišćena i izgubila je svoju težinu. Za mene, pravi luksuz je veličanstvenost – sposobnost da se stvori nešto retko i zadivljujuće, što prevazilazi svakodnevno. Naravno, kvalitetni materijali i zanatske tehnike potvrđuju definiciju luksuza, ali za Io Vanessa Io Maison suština će uvek biti veličanstvenost.
Kako biste opisali ženu koja nosi vaš brend?
Maison žena je moderna muza – sofisticirana, hrabra i ženstvena. Ona prihvata detalje i prefinjenost, ali uvek nosi i dozu ekscentričnosti koja je čini nezaboravnom. Nikada ne odustaje od svoje ženstvenosti, čak ni u najobičnijim trenucima svakodnevnog života, pa ni dok šeta psa.
Harper’s BAZAAR voli
English here:
Fashion enthusiasts soon will be introduced to a new brand on our market – Io Vanessa Io Maison – led by Vanessa Bandini, who revealed to Harper’s Bazaar her vision of fashion creation, where she draws inspiration from, and why she chose Belgrade to expand her business.
What was your main inspiration when you launched your brand?
My main inspiration was the desire to bring together Italian artisans – especially Tuscan masters – so that we could jointly bring to life the creations I envisioned and dreamed of. I wanted those pieces to speak of great beauty and harmony. Together with them, I strive to create rare, unique masterpieces.
How would you describe your brand’s DNA in three words?
Authenticity, uniqueness, excellence.
In your opinion, what sets your brand apart from other luxury fashion houses?
My brand is a true reflection of myself, my creativity fully placed in the service of those who want to be unique in the way they dress and express themselves. Within Io Vanessa Io Maison, my knowledge and techniques are dedicated exclusively to each client individually, carefully listening to her needs and desires. This allows me to create something absolutely unique, intimate, and deeply personal—something that speaks only about her.
Why did you choose Belgrade as the next market for expansion?
Belgrade is a wonderful city of historical importance, rich in art and monuments of exceptional beauty. Today it is rapidly developing and attracting increasing international attention. I adore its people—pragmatic, professional, and energetic. I want to be part of that energy and, through my creativity, bring something new and meaningful.
Have you had the chance to explore the Serbian fashion scene and get to know the work of our designers?
Yes, absolutely. That was one of the reasons why I chose Belgrade. I believe that the key figures of the Serbian fashion scene are extremely authentic and very talented, which further motivates me to be among them. For me, the creations of Ivana Bataković represent pure virtuosity.
In your collections, do you follow global trends, or do you prefer to create your own unique fashion identity, independent of them?
My creation is instinctive and unstoppable. I cannot impose rules or limitations on my mind. My heart, spirit, and hands create ceaselessly. Sometimes I wake up in the middle of the night, overwhelmed by an idea or intuition, and I must immediately jot down notes to remember all the details. That is how my creations are born—my mind is an immense archive of creativity.
What does the concept of luxury mean to you in the context of fashion?
Today the word “luxury” is overused and has lost its weight. For me, true luxury is magnificence—the ability to create something rare and breathtaking, something that transcends the everyday. Of course, quality materials and craftsmanship confirm the definition of luxury, but for Io Vanessa Io Maison, the essence will always be magnificence.
How would you describe the woman who wears your brand?
The Maison woman is a modern muse—sophisticated, bold, and feminine. She embraces detail and refinement but always carries a touch of eccentricity that makes her unforgettable. She never abandons her femininity, not even in the most ordinary moments of everyday life—not even when walking her dog.
Foto: David Szabo
Stil: IO Vanessa IO Maison
