Više od 600 gostiju, dizajneri sa različitih kontinenata i program u kojem su se spojili visoka moda, održivost, likovna umetnost i tehnologija pretvorili su istorijsku Park Avenue Christian Church na Menhetnu u jednu od najinternacionalnijih scena ovogodišnje Njujorške nedelje mode.
Njujorška nedelja mode oduvek je bila mesto novih otkrića. Međutim, za nezavisnog dizajnera, biti primećen zahteva mnogo više od same prilike da se kolekcija predstavi na pisti.
Upravo sa tom širom idejom, UNIQUE Fashion Show se 13. septembra vratio u Njujork, u okviru Fashion Week-a.
U organizaciji Unique Fashion Foundation Association of France, njujorško izdanje okupilo je više od 600 gostiju u istorijskoj Park Avenue Christian Church na Menhetnu, povezujući dizajnere sa kupcima, trgovcima, investitorima, urednicima, umetnicima, edukatorima i modnim profesionalcima iz celog sveta.
Osnovan od strane Gite Dzhavid, UNIQUE je kroz devet izdanja u Evropi i Sjedinjenim Američkim Državama izgradio međunarodnu platformu na kojoj se nezavisna moda susreće sa medijima, kulturom, biznisom i kreativnom razmenom.
„Naš cilj je da izgradimo dugoročne veze između mode, obrazovanja, tehnologije, kulture, medija i međunarodnog poslovanja“, izjavila je Dzhavid. „U Njujorku povezujemo ove zajednice kako bi kreativni talenti mogli da budu primećeni, podržani i povezani sa stvarnim prilikama na globalnom nivou.“
Jedna pista, svet različitih modnih izraza
Kolekcije su odražavale međunarodni karakter koji UNIQUE kontinuirano gradi. Upravo po tome je revija i prepoznatljiva — okuplja dizajnere koji su jedinstveni i autentični u svom izrazu i viziji.
Kazahstan je imao posebno snažno prisustvo. Volskaya Atelier istraživao je teme mladosti, slobode i individualnosti, dok je TURSUNKULOV, čiji je osnivač Timur Tursunkulov, tradicionalne kazahstanske zanatske tehnike pretočio u savremeni haute couture izraz. Raushan Anuarbekova inspiraciju je pronašla u liku kazahstanske bake kao simbolu elegancije, mudrosti i trajne gracioznosti.
Nemački brend Lady Suits by Emmely Roloff predstavio je arhitektonsko krojenje i skulpturalnu žensku modu, dok je Sanaz Masoumi, kroz ARA Art and Design Studio, istraživala ručno izrađene tekstile, eksperimentalne materijale i pripovedanje kroz kulturno nasleđe. U međunarodnom programu učestvovao je i Chancell Allaiya.
Kod brenda Tensengral, inovacija je došla kroz samu tehniku izrade. Koristeći više od jednog veka stare kružne mašine za izradu čipke, njihov proces Textile Tensegrity, sa minimalnom količinom otpada, omogućava stvaranje prilagodljivih komada koji prate pokrete tela.
Tajikistan Fashion Week predstavio je Mahin Olimzoda, koja je uticaje tadžikistanske kulture prenela u savremeni modni kontekst. Brazilska dizajnerka Ariane Santos, osnivačica brenda Badu Design, ponudila je drugačiji pristup održivosti, pretvarajući industrijski otpad i odbačene sigurnosne pojaseve iz automobila u modne aksesoare.
La Magnetique podigao je estetiku inspirisanu pidžamama na novi nivo, ANKU je spojio afričko kulturno nasleđe sa savremenom ženstvenošću, dok je ruandski Matheo Studio, čiji je osnivač Maurice Niyigena, kroz savremenu couture i ready-to-wear modu predstavio afričke priče i perspektive.
Nije postojao pokušaj da svi dizajneri govore istim vizuelnim jezikom.
Upravo su njihove razlike bile suština cele priče.
Kada se moda susretne sa umetnošću
Iako je pista bila centralni deo večeri, program se nije završavao na modi.
UNIQUE nastoji da poveže mnogo više od samog modnog sveta. Njegova vizija je stvaranje modnog ekosistema u kojem se susreću umetnost, moda, tehnologija, muzika i druge kreativne oblasti.
B2B i B2C showroom omogućio je učesnicima da se povežu sa kupcima, trgovcima, investitorima i predstavnicima medija, dok su razgovori o odgovornoj proizvodnji, cirkularnoj modi i inovacijama u materijalima održivost postavili kao važan deo šireg modnog dijaloga.
Tokom događaja otvoren je i International Sustainable Fashion Contest 2026, razvijen u saradnji sa organizacijama Sustainable Fashion Week US i Inside Fashion Design USA.
Tehnologija je dobila svoje mesto kroz Fashion and Digital Experience, program koji je istraživao veštačku inteligenciju, digitalnu kreativnost i interaktivne medije — u trenutku kada sve tri oblasti ubrzano menjaju način na koji se moda osmišljava, predstavlja i doživljava.
A onda je na scenu stupila umetnost.
Umetnik iz Los Anđelesa Robert Vargas stvarao je vizuelna dela uživo, dok je figurativna umetnica Lilit Gevorgyan predstavila radove posvećene pokretu, svetlosti, prirodi i ljudskim emocijama.
Avganistanska umetnica i fotografkinja Fatimah Hossaini predstavila je seriju fotografija The Beauty Amid War, posvećenu avganistanskim ženama, tradicionalnoj odeći i kulturnom identitetu. Njeni radovi svoje subjekte prikazuju kroz prizmu lepote, dostojanstva, otpornosti i snage.
Muzika je otvorila još jedan neočekivani prostor za dijalog. New York City Opera pridružila se programu zajedno sa međunarodno priznatom harfistkinjom i diplomkinjom Juilliarda Alisom Sadikovom i jermensko-američkom sopranistkinjom Tatev Baroyan.
Tako su se klasična muzika, vizuelna umetnost i savremena moda našle pod istim krovom Park Avenue Christian Church.
Od Menhetna do modnih stranica širom sveta — UNIQUE izlazi na globalnu scenu
Za dizajnera u usponu, pojavljivanje na modnoj pisti može doneti dragocenu vidljivost.
Ali ono što se dešava nakon revije često je još važnije.
Saradnja UNIQUE-a sa međunarodnim modnim medijima postala je važan deo te priče. Prethodna izdanja privukla su pažnju medija kao što su Harper’s Bazaar, ELLE, Grazia i FashionUnited, omogućavajući da priče o dizajnerima nastave da žive i nakon završetka Fashion Week-a.
Paris Runway Official ponovo je učestvovao u njujorškom izdanju, sa svojim uredničkim timom, novinarima, fotografima i snimateljskom ekipom, dokumentujući kolekcije za sezonu proleće/leto 2027. za svoju međunarodnu medijsku mrežu.
Gabriela Candela, Christian Mercado i Torry Sledge predvodili su medijski i fotografski tim, dok je kolekcije pratila i ocenjivala Brit Olivia.
Za novinarku Brit Oliviju, saradnicu magazina VOGUE, ELLE i Harper’s Bazaar, kao i urednicu u Paris Runway Official, upravo su vizija UNIQUE-a i njegova ideja modnog ekosistema razlog zbog kojeg njen tim nastavlja da prati ovu manifestaciju.
„UNIQUE je upravo to — jedinstven“, rekla je Brit Olivia. „Revija koja autentičnost i dalje stavlja u prvi plan jeste upravo ona na kojoj želim da moj tim bude angažovan. Ono što ovde dobijamo jeste vidljivost dizajnera iz celog sveta, koji svi zajedno predstavljaju svoje kolekcije na jednoj sceni. Prelepo je videti kako se različite kulture, svetovi i perspektive susreću. Časopisi za koje pišem veoma cene revije koje autentičnost stavljaju na prvo mesto.“
Pored toga, tim Paris Runway Official obezbedio je poklon-pakete za modele i goste, koji su sadržali proizvode brendova Molly Sims YISE Beauty, Redken, Charlotte Tilbury, Misfits Protein Bars, LOVE CORN, Simply Gum, SmartSweets i GORGIE.
Moda bez granica — zaista UNIQUE revija
Nakon devet izdanja, Unique Fashion Show danas povezuje kreativne zajednice širom Severne Amerike, Evrope, Kavkaza, Centralne Azije i Latinske Amerike.
Najnovije njujorško izdanje pokazalo je kako ta mreža izgleda kada se svi njeni različiti elementi nađu u jednom prostoru.
Kazahstansko zanatstvo susrelo se sa nemačkim krojačkim umećem.
Afričko pripovedanje pojavilo se uz brazilski pristup cirkularnom dizajnu.
Veštačka inteligencija našla se u istom programu sa više od jednog veka starim mašinama za izradu tekstila.
Avganistanska fotografija, slikanje uživo i klasična muzika postali su deo istog prostora u kojem je održana modna revija.
A ispod svega toga nalazila se ideja koja je sve značajnija za nezavisnu modu: dizajner ne mora nužno da dolazi iz jednog od tradicionalnih svetskih modnih centara da bi postao deo globalnog modnog razgovora.
UNIQUE donosi scenu, ali i urednike, kupce, influensere i kreativce — direktno do talenata i dizajnera iz različitih krajeva sveta.
U 2027. godini ova vizija će biti dodatno proširena: najavljeno je novo izdanje u Njujorku, povratak u Pariz, kao i premijerna izdanja u Milanu i Kanu.
Njujork je 13. septembra pružio scenu.
Više od 600 gostiju ispunilo je prostor.
Ali za Unique Fashion Show, pravi pokazatelj uspeha večeri možda neće biti ono što se dogodilo pod reflektorima — već koliko će daleko ovi dizajneri stići nakon što se svetla piste ugase.
English here:
UNIQUE Fashion Show Celebrates the Power of Authenticity in NYC: Inside the Show’s International Runway Moment
More than 600 guests, designers spanning continents and a program where couture met sustainability, fine art and technology turned Manhattan’s historic Park Avenue Christian Church into one of New York Fashion Week’s most international stages.
Fashion Week has always been about discovery. But for an independent designer, being discovered requires more than simply getting clothes onto a runway.
On September 13, Unique Fashion Show returned to New York during Fashion Week with that larger idea in mind.
Presented by the Unique Fashion Foundation Association of France, the New York edition welcomed more than 600 guests to Manhattan’s historic Park Avenue Christian Church, bringing designers into a room filled with buyers, retailers, investors, editors, artists, educators and fashion professionals from around the world.
Founded by Gita Dzhavid, Unique has developed across nine editions in Europe and the United States, building an international platform where independent fashion intersects with media, culture, business and creative exchange.
“Our goal is to build long-term connections among fashion, education, technology, culture, media, and international business,” Dzhavid said. “In New York, we are bringing these communities together so that creative talent can be seen, supported, and connected with real global opportunities.”
One Runway, A World of Fashion
The collections reflected the international identity Unique has been building. The show, produced by the Unique Fashion Foundation, is known for just that: bringing together designers who are unique and authentic in their own way and vision.
Kazakhstan emerged as a particularly strong presence. Volskaya Atelier explored youth, freedom and individuality, while TURSUNKULOV, founded by Timur Tursunkulov, translated traditional Kazakh craftsmanship through a contemporary haute couture perspective. Raushan Anuarbekova looked to the Kazakh grandmother as a symbol of elegance, wisdom and enduring grace.
German label Lady Suits by Emmely Roloff brought architectural tailoring and sculptural womenswear to Park Avenue, while Sanaz Masoumi’s ARA Art and Design Studio explored handcrafted textiles, experimental materials and cultural storytelling. Chancell Allaiya also joined the international lineup.
For Tensengral, innovation came through technique. Using century-old circular lace-making machinery, the label’s low-waste Textile Tensegrity process creates responsive garments designed to move with the body.
Tajikistan Fashion Week introduced Mahin Olimzoda, bringing Tajik cultural influences into a contemporary fashion context. Brazilian designer Ariane Santos of Badu Design took a different approach to sustainability, transforming industrial waste and discarded automotive seatbelts into fashion accessories.
Elsewhere, La Magnetique elevated pajama-inspired dressing, ANKU combined African cultural heritage with modern femininity, and Rwanda’s Matheo Studio, founded by Maurice Niyigena, brought African storytelling into contemporary couture and ready-to-wear.
There was no attempt to make these designers speak the same visual language. Their differences were precisely the point.
When Fashion Meets Art
The runway may have anchored the evening, but it didn’t define its limits. UNIQUE has been known to bring together more than just fashion. Its goal is to have a fashion eco-system where art, fashion, technology, music and more can come together.
A B2B and B2C showroom connected participating designers with buyers, retailers, investors and media, while conversations around responsible production, circular fashion and material innovation positioned sustainability as part of the evening’s broader fashion dialogue.
The event also opened the 2026 International Sustainable Fashion Contest, developed in collaboration with Sustainable Fashion Week US and Inside Fashion Design USA.
Technology entered the conversation through the Fashion and Digital Experience, exploring artificial intelligence, digital creativity and interactive media at a moment when all three are rapidly changing how fashion is conceived, presented and consumed.
Then there was art.
Los Angeles-based artist Robert Vargas created live visual art, while figurative artist Lilit Gevorgyan presented work exploring movement, light, nature and human emotion.
Afghan artist and photographer Fatimah Hossaini presented The Beauty Amid War, a photographic series centered on Afghan women, traditional dress and cultural identity—reframing its subjects through beauty, dignity, resilience and strength.
Music created another unexpected dialogue. New York City Opera joined the program alongside internationally acclaimed harpist and Juilliard graduate Alisa Sadikova and Armenian-American soprano Tatev Baroyan, allowing classical performance, visual art and contemporary fashion to occupy the same Park Avenue space.
From NYC on Park Avenue to the Fashion Pages – UNIQUE Goes Global
For an emerging designer, the runway can provide visibility. What happens to that visibility afterward can be considerably more important.
Unique’s growing relationship with international fashion media has become part of that equation. Previous editions generated coverage across Harper’s Bazaar, ELLE, Grazia and FashionUnited, extending participating designers’ stories beyond the Fashion Week venue.
Paris Runway Official returned to the New York presentation with its editorial team, journalists, photographers and camera crew, documenting the Spring/Summer 2027 collections for its international media network. Gabriela Candela, Christian Mercado and Torry Sledge led the media and photography efforts, with Brit Olivia reviewing the collections.
For journalist Brit Olivia, a contributor to VOGUE, ELLE and Harper’s Bazaar and editor at Paris Runway Official, the show’s vision and passion for a fashion eco-system is what has kept Unique on the team’s radar.
“UNIQUE is just that… Unique,” Brit Olivia said. “A show that continues to put authenticity at the forefront is exactly the kind of show I want my team involved in. What we gain here is visibility to designers that are from all over the globe all showcasing on one stage. It is beautiful to see cultures, worlds and perspectives collide. The magazines I write for are very fond of Shows that keep authenticity at the forefront.”
Additionally, the Paris Runway Team provided gift bags for models and guests that included products from Molly Sims YISE Beauty, Redken, Charlotte Tilbury, Misfits Protein Bars, LOVE CORN, Simply Gum, SmartSweets and GORGIE.
Fashion Without Borders – A Truly UNIQUE Show
After nine editions, Unique Fashion Show now connects creative communities across North America, Europe, the Caucasus, Central Asia and Latin America.
Its latest New York chapter demonstrated what that network looks like when it arrives in one room.
Kazakh craftsmanship met German tailoring. African storytelling appeared alongside Brazilian circular design. Artificial intelligence shared the program with century-old textile machinery. Afghan photography, live painting and classical music existed alongside the runway.
And beneath all of it was an idea increasingly relevant to independent fashion: a designer doesn’t necessarily need to come from one of fashion’s traditional capitals to become part of its global conversation.
Unique brings the stage along with the editors, buyers, influencers and creatives to talent and designers from across the world. In 2027, that vision will expand further, with another New York edition, a return to Paris, and debuts in Milan and Cannes.
New York provided the stage on September 13. More than 600 guests filled the room.
But for Unique Fashion Show, the real measure of the evening may be how far those designers travel after the runway lights go down.
Credits:
Platform: @unique_fashion_foundation
Production:
Founder @gita_dz
Production Team:
Fashion Director @gvantsaa_ international affairs @olgamiro82 Coordination @Linab_18 pr @paulaa.infante
Production team:
@icnwatch @cinettica_fashion_festival
Models Casting: @gvantsaa_ @qk_models @parisrunwayofficial @genesysyacua
PR: Paris Runway Official @parisrunwayofficial
Photography:
Gabriela Candela @elladelarte
Torry Sledge @the_quantum_lotus
Christian Mercado @christianmercadophotography
Achxis @achxis.pixel
Taliyah Fox @artziety
Julián Rodríguez @julifilms__
Writer/Journalist: Brit Olivia @onceuponatimebrit
MUA: @latinasglam @yayamuany @makeup_mary_dego
Hair: @romanksalon @mirna_franco_hair @ericeric__1 @alina_didmyhair
Designers: @tensengral @tefbraids
@badudesign
@brandtursunkulov
@olimzoda_mahin
@ara_art_design_studio
@ladysuitsofficial
@volskaya_atelier
@anuarbekova_raushan
@la_magnetique_official
@ankustudio
@matheostudio
@chancell_allaiya
Partners
@fmensfw
@africanfashionfoundation
@insidefashiondesign
@tfw.official
@sustainablefashionweekus
@runway.to
@fitnyc
@cinettica_fashion_festival
@orangemodels
@newyorkmodelsociety
Goody Bag Sponsors for VIP Guest and Models: @Redken @charlottetilbury @yisebeauty @simplygum @getgorgie @lovecorn_snacks @smartsweets @eatmisfits
